Delshad Irani – storyboard18

Goafest 2024 to happen in Mumbai due to Lok Sabha polls; Ad fest to take place on 30-31 May

Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 in Mumbai will likely be a two-day event. (Image from 2022's edition which saw the fest return to its usual venue in Goa after the pandemic years.)

India’s premier ad festival Goafest 2024 is likely to take place in Mumbai. The 2024 event’s duration is expected to be two days instead of the usual three days.

ZEE Media to invest Rs 8.76 crore in “PR tech platform” NewsReach

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

ZEE Media, through its wholly owned subsidiary IDPL, has entered into an agreement with media, PR and advertising firm Vyomeen Media Pvt Ltd (NewsReach) to invest Rs 8.76 crore.

Digital commerce experiences get boost with composable storefront solutions

The composable storefront solution allows for retailers to create customized shopping experiences to increase business growth and to kickstart B2C commerce experience. (Image: Samuel Regan-Asante via Unsplash)

LTIMindtree has introduced composable storefront solution on Salesforce to quick-launch digital commerce experiences.

ZEE Layoffs: More job cuts at ZEE expected this week as part of on-going cost cutting measures

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

Staff reductions are anticipated at ZEE this week with CEO Punit Goenka prioritising cost frugality, optimisation and investing in high-quality content.

Calcutta HC grants Emami interim relief in Fair & Handsome trademark infringement case against HUL

The presiding judge, thus, said that Emami had a strong prima facie case and the 'balance of convenience' is strongly in its favour. (Representative Image: Tingey Injury Law Firm via Unsplash)

The court also added that it is a foreseeable consequence that Emami’s business and goodwill will be damaged due to the misrepresentation.

Publicis Groupe Q1 2024: Chairman Arthur Sadoun says, expect to grow twice as fast as the industry average

Looking at Publicis Groupe's growth, chairman Arthur Sadoun said, "We once again expect to grow twice as fast as the industry average, while delivering the best financial KPIs."

Publicis Groupe accelerated its organic growth in Q1 2024, delivering +5.3 percent, ahead of expectations, the company stated.

L’Oreal India’s Pankaj Sharma elevated to MD – Consumer Products Division for Australia, NZ

Pankaj Sharma was previously Director – Consumer Products Division (CPD) for L'Oréal's India market.

Raagjeet Garg will take over from Pankaj Sharma as Director – Consumer Products Division (CPD) for the beauty major’s India market.

Sony Pictures Networks India and Formula E announce three-year media partnership

Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India, said "Formula E enjoys a loyal following among motorsports fans in India and we expect it to grow further with the inclusion of rising star, Jehan Daruvala. Formula E is the future of motorsports racing in the world and we are confident that the strong Indian connection is bound to ensure more love from sports enthusiasts in India.”

SPNI will broadcast all races of the Championship’s tenth season on Sony Sports Network channels on television. Fans will be able to stream all practice sessions live, as well as qualifying and races this season, on SPNI’s OTT platform, Sony LIV.