Author: Delshad Irani

PM Modi on RBI at 90: RBI plays a pivotal role in advancing our nation’s growth trajectory

PM Modi said, "RBI is the appropriate body for the holistic appreciation of the banking vision of Viksit Bharat.”

PM Narendra Modi released a commemorative coin to mark 90 years of Reserve Bank of India. At the opening ceremony of RBI@90, he said, “Today we have reached a point where the Indian banking system is being seen as a strong and sustainable banking system of the world.”

Saregama launches Padhanisa, an AI-based music learning app

"Padhanisa, an AI based music learning app that aims to make Indian vocal learning simple, easy and accessible to everyone across the globe," Indian music label Saregama said.

Saregama’s AI based app’s features include individualized class structure, where every session is tailored to address the specific needs and goals of each learner.

Indian liquor companies say brand extensions are legitimate endeavours, following govt directive on surrogate ads 

On March 19, CCPA came across and highlighted numerous liquor brands that violated the existing regulations by advertising alcoholic beverages in mainstream media. This was by advertising under the guise of promoting other products or services which are associated with the same brand, stated the report. (Image source: Unsplash)

The Confederation of Indian Alcoholic Beverage Companies (CIABC) has written to the consumer affairs ministry stating that the regulatory focus on alcohol should be “on creating quality brands, encouraging responsible behaviour, and reducing health risks.”

Mamaearth’s Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why

Reflecting on her firm's policies, Ghazal noted that at Honasa Consumer Ltd., they have successfully preserved nearly all employees throughout these critical junctures. “At Honasa Consumer Ltd., we've proudly retained almost 100 percent of employees through these life stages”, Ghazal stated.

Ghazal Alagh, who is the co-founder of Honasa Consumer, maker of Mamaearth brand, and a shark from the inaugural season of Shark Tank India, recently recounted her meeting with Smriti Irani, Union Cabinet Minister for Women & Child Development and Minority Affairs, who is also an MP from the Amethi Lok Sabha constituency. Taking to… Continue reading Mamaearth’s Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why

Talented, Britannia Good Day and Myntra collaborate to create a ‘Bank of Small Wins’, putting ‘money’ in 1 lakh random pockets

Britannia Good Day presents the world’s smallest media touchpoint… pockets! Over 1 lakh random pockets across Myntra’s jeans, trousers, and pyjamas. Thousands of pockets across clothes that arrive at India’s biggest laundry chain, UClean and one of India’s biggest thrift stores - Bombay Closet Cleanse. Read on.

Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.

Integral Ad Science strikes a first-to-market partnership with Snap Inc

IAS’s post-bid Brand Safety and Suitability Measurement product will be available for campaigns on Snapchat later this year.

IAS will provide Snap Inc’s advertisers with increased transparency across their Snapchat campaigns through an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.