The key message in ‘Unsung Genius’ by Kunal Ghosh revolves around Bose’s enthusiasm about bringing the study of science to the masses and his passion for scientific education and public lectures, despite his failing health. Bookstrapping Rating: 3.5 stars
Author: Aashrey Baliga
Making of VMLY&R India’s Grand Prix winning campaign
Mukund Olety, CCO, VMLY&R India and Arpan Jain, ECD, VMLY&R Commerce India on winning a Grand Prix at Cannes Lions, making of Lion-winning campaigns, and the advertising trends that will shape the rest of 2022.
Dentsu Creative Group India’s Amit Wadhwa on defining modern creativity
Dentsu Creative Group India’s CEO tells Storyboard18 how and why the campaign ‘The Unfiltered History Tour’ stood out at Cannes Lions and other global ad awards.
The making of P&G’s Cannes Lions Grand Prix-winner ‘The Missing Chapter’
P&G’s menstrual hygiene brand Whisper is on a mission to change mindsets about periods by going into the deepest pockets of India to educate young girls. Akhil Meshram tells us how the brand is cracking it.
Netflix India ropes in former Dentsu International CHRO, Rohit Suri
Storyboard18 reported four weeks ago that Rohit Suri was slated to join a major streamer
Bookstrapping: A review of Reggie Fils Aime’s Disrupting the Game
The book is a “business memoir” in which the reader learns that Reggie Fils Aime ‘lived his life at the intersection of capability and opportunity.’ Bookstrapping Rating: 3.5 stars
Meet the 7-year-old Indian gaming influencer, VivOne
The first-standard student and gamer VivOne is being approached by brands every day. Here’s a peek into the life of the young gamer.
I want to create leaders who are better than me: Suresh Narayanan
“Compassion over competence in a crisis. There are very competent people. The world is full of very bright people. But at this stage nobody wants to see the cranial capabilities or the intellectual capabilities of the CEO. They want to see the compassion of the CEO. The leaders of the future have to be outstandingly good human beings. You can be competent, brilliant, qualified from the best institutions but if you don’t have a heart that beats at the right speed for your people, you can’t call yourself a leader.”
Indian adland becomes more mature in matters of credit
PG Aditiya tells us how it feels to win Grand Prix at Cannes Lions for Dentsu Webchutney, an agency he quit recently to start Talented. With most of the team that made The Unfiltered History Tour.
CXO Moves: The in’s, outs and in-betweens in marketing and adland
Keep up with all the major people movements in Storyboard18’s CXO Moves. Here’s a round-up of the executives who moved up, in or out in the past two weeks.