Author: Kashmeera Sambamurthy

Watch out for the most influential influencer marketing trends of 2024

Not all influencers are made equal, but the same can be said for experts. While experts bring a level of credibility and authority to a campaign, influencers often have a more direct and personal connection with their audience. (Representative Image: Diggity Marketing via Unsplash)

Artificial intelligence is becoming an integral part of influencer marketing strategies. In 2024, marketers can expect more sophisticated AI tools for influencer discovery and matching.

Grey gets a new team to handle The Coca-Cola Company

They will collaborate closely with Thiago Cruz, chief creative officer of Grey New York, and Gabriel Schmitt, global chief creative Officer of Grey.

Hope Nardini, Raig Adolfo, Brian Weston, and David Toussaint, will be a part of WPP Open X, the bespoke integrated agency model created to service TCCC.

Generative AI could boost India’s GDP by $1.5 trillion in 7 years, reveals EY India report

Sectors expected to benefit the most, comprising approximately 69% of the overall impact, include business services, financial services, education, retail, and healthcare. (Image source: CNBC-TV18)

EY India’s report titled ‘The AIdea of India: Generative AI’s Potential to Accelerate India’s Digital Transformation’ underscores the impact of Gen AI technology, potentially adding $359-438 billion in the financial year 2029-30 alone.

Music concerts are set to be a ₹1,000 crore business in India

Exclusive advertising within the music genre saw the participation of 45 plus advertisers in 2023 (Image source: Sergio Ruiz via Unsplash)

According to a report by consulting firm EY, India’s music concerts are expected to generate revenue of ₹1,000 crore by 2025. The highest growth is expected in concerts with audiences of under 2,000 — more than double from 7,000 to 15,000.

Accenture unveils Generative AI Studio in Bengaluru

Nestled within Accenture's Innovation Hub, the studio aims to amalgamate the firm's talent and technological investments, providing a comprehensive suite of generative AI capabilities to enhance business processes and facilitate enterprise reinvention. (Image source: CNBC-TV18)

Accenture inaugurates its Generative AI Studio in Bengaluru offering a comprehensive suite of AI capabilities for business optimization. The studio aligns with a rising trend in AI spending, as per an Accenture survey, and is part of the company’s $3 billion investment in data and AI.

Year Ender 2023 | ‘Look What You Made Me Do’ — Taylor Swift captured everyone’s imagination and the spotlight in 2023

As per data from customer intelligence platform Sprinklr Insights, shared exclusively with CNBC-TV18, the Eras Tour has clocked almost 8.6 million mentions across different social media platforms since its announcement on November 1, 2022. (Image source: CNBC-TV18)

Year Ender 2023: From becoming a billionaire to smashing records left, right and centre, Taylor Swift’s unprecedented success in 2023 marks a new ‘era’ of influence that transcends boundaries. Here’s a look at the year she has had and why her success matters.

A paradigm shift towards holistic measurement will be imperative in 2024: Initiative India’s Vaishali Verma

Along with having holistic measurements in place, Vaishali Verma says, disruptive ideas in content creation will continue to dominate both linear TV and OTT platforms, pushing the boundaries of traditional storytelling.

Vaishali Verma, CEO, Initiative India, on the agency’s 2023 report card and her to-do list for 2024.

Qatar Airways Group and Asian Football Confederation join hands to enhance fan experience at Asian football competitions

Qatar secured a historic victory in the last edition of the AFC Asian Cup tournament in 2019. As the host nation of the AFC Asian Cup Qatar 2023™, which will take place from 12 January to 10 February 2024, Qatar is set to welcome fans from across the continent.

The partnership will run from 2023 to 2029 in time for the AFC Asian Cup Qatar 2023, which kicks off on 12 January.