Author: Kashmeera Sambamurthy

How cricket can be India’s esports export to the world

Cricbuzz TV will become a new destination of live cricket in the region alongside evision’s own CricLife channels, offering live coverage of major cricket events. (Representative Image: Michael Weir via Unsplash)

By creating high-quality cricket-based video games and competitive gaming leagues, India can leverage its expertise in traditional cricket to create a strong homegrown competitive esports title that can rival the best in the world.

Celebrity endorsements and IPL: Influencers do not have the credibility that celebrities do

Celebrities from the worlds of cinema and cricket can command endorsement fees ranging from Rs1 crore to Rs10 crore, according to industry sources. Virat Kohli reportedly charges around Rs5-6 crore per day, and his fees can go up even further when he appears alongside his celebrity partner, Anushka Sharma, in ads for brands like Hero MotoCorp, toothsi, and Puma. (Image source: Twitter handles: @TeamVirat, @deepikapadukone, @DhoniGallery, @AnushkaSharma)

As IPL season heats up, brands are turning to celebrities like Virat Kohli, Hardik Pandya, Aamir Khan for endorsements. But the question remains. Is it worth it?

Havas Media Group India elevates Uday Mohan and R. Venkatasubramanian as managing directors

With over 20 years of experience in the media industry, Uday Mohan has been a key contributor to the success of Havas Media India. On the other hand, R. Venkatasubramanian has been with Havas Media India for over a decade, combining his two stints with the agency. (From left to right: Uday Mohan and R. Venkatasubramanian)

In their respective roles, Uday Mohan and R. Venkatasubramanian will be responsible for overseeing the overall operations and growth of Havas Media India, followed by focusing on the growth of Havas Play in India in addition to driving the agency’s media investments and partnerships.

Biz Moves: Almond Branding, Crayons Advertising and Sociapa

Kerala Co-operative Milk Marketing Federation (KCMMF), commonly known as Milma, has partnered with Almond Branding, a design agency, to revamp its branding and packaging. (Representative Image: Jeffrey F Lin via Unsplash)

Keep up with all the key business wins and the account movements.

Sidharth Rao wasn’t one for the high society party circuit and never lost his connection with real India: Shubhranshu Singh on Rao

Sidharth Rao founded digital agency Webchutney 23 years ago when taking a bet on the internet was being done by very few. He built the agency from the ground up and it was acquired by Dentsu in 2013.

Shubhranshu Singh, vice president – marketing – domestic & IB · Tata Motors, pens a tribute to Sidharth Rao whose sudden passing due to cardiac arrest has left the industry in shock.

Sidharth Rao dies; Industry mourns the loss of pioneer and OG startupper

Being in the industry of well over two decades, Sidharth Rao has crossed many milestones along his journey. He can truly be considered as one of the pillars of the strong foundation of the A&M community.

The sudden demise of Sidharth Rao, founder of Webchutney and Punt Partners, has stunned the community that is mourning the loss of a pioneer, a visionary and a people’s leader.

Sidharth Rao, co-founder of Webchutney and Punt Partners, passes away

In a conversation with Storyboard18 in January, Sidharth Rao spoke about untapped potential of martech segment, hiring the right talent and his legacy. When asked about his legacy he said it was the people who have worked with him and then ventured out on their own to achieve entrepreneurial ambitions. Rao said he's proud of his people who have done well for themselves.

Sidharth Rao, who co-founded digital agency Webchutney, passed away on Friday evening. He is survived by his parents and wife.

Nothing can beat the human mind, not even ChatGPT, says Narayana Murthy

Post gifting, Narayana Murthy’s own stake in the company reduced from 0.40 percent to 0.36 percent, not valued at around Rs. 1.51 crore. (Image source: Infosys)

“I am a great believer in the theory that the human mind is the most powerful imagination, machine. There is nothing that can beat the human mind,” said Narayana Murthy.