Author: Kashmeera Sambamurthy

Rajasthan Royals announces Luminous Power Technologies as IPL 2023’s Title Sponsor

Having previously extended their support to the sport through in-stadium and linear TV partnerships, Luminous is re-entering the IPL space with this partnership with Rajasthan Royals for the 2023 season. (Image source: Twitter handle - @rajasthanroyals)

Luminous Power Technologies, the power and solar solutions brand will feature on the front of Rajasthan Royals’ official playing kit.

Mullen Lintas appoints L&K Saatchi & Saatchi’s Sharon Picardo as executive director

Sharon Picardo has worked with other leading agencies like DDB and L&K Saatchi & Saatchi leading the charge for a wide spectrum of brands. Picardo has also worked with cross-functional teams for brands like Tata Motors, Amul Parle, Big Bazaar, Renault, Diageo, NPCI, ICICI Bank, Bharti AXA, among others.

Sharon Picardo comes with 22 years of experience as a P&L head and brand strategist.

Carat India appoints Wavemaker’s Simantini Ghosh as VP – Content

WPP’s media agency Essence roped Simantini Ghosh in as the business executive and in a span of five years, she held various positions. Her last position was as the associate director - content and innovation. Her skill set, which ranged from content strategy, brand solutions, client servicing, video production, the key clients whose mandate she handled were Britannia, Flipkart and Global Consumer Products. (Image source: LinkedIn)

Simantini Ghosh’s last position was as the regional head – South, content at Wavemaker where she led content campaigns along with multiple strategic partners.

Deepali Naair of IBM to join CK Birla Group as group CMO

In financial services, Deepali Naair has held leadership positions with L&T Insurance & HSBC. She has worked with Tata Motors, BPL Mobile, Draft FCB-Ulka; was the marketing manager for Saffola and Mediker at Marico. She headed products and marketing at HSBC Global Asset Management and at L&T insurance she was head – marketing, digital sales and customer service. (Image source: LinkedIn)

A marketing veteran Deepali Naair was with IBM for nearly five years and was serving the company as director, digital sales-India.

“Note” able advertising: Iconic ads of yore that said it with music

Titan watches and Garden Vareli sarees are examples of different brands united by a universal form of communication – music. While Titan retained the original classical piece in its commercial to celebrate its timepieces, Garden Vareli used a tune rooted in tradition to contemporize traditional attire. (Stills from ads)

For brands like Titan and Garden Vareli, music became the thread which helped them forge a relationship with the audience. The role of music, which is to influence emotion and drive brand associations and consumption stands universal. Further, it awakens a nostalgic factor or remembrance for the brand, whenever the tune played in advertisements.

Nostalgia of cable TV and the rise of connected TV: How technology is changing the way we watch

The jingles, sound effects, and even the advertisements are nostalgic reminders of a time when watching the telly felt like coming home. Some of the most iconic ads from that era are still remembered fondly. The ‘Hema Rekha Jaya aur Sushma’ spot from Nirma, the Cadbury cricket ad, the Pepsi commercials celebrating new generations, the Amul ads, and the Zoozoos of Vodafone, are some timeless campaigns from the years gone by. (Representative Image (from left to right): Olena Sergienko and Nicolas J Leclercq via Unsplash)

As entertainment technology continues to evolve, the shift from traditional cable TV to connected TV appears to be an inevitability. The growing interest of brands in connected TV is only accelerating this shift.

Bookstrapping: The Fun Habit by Mike Rucker

The author divides our activities into four quadrants: pleasing, living, yielding and agonising. He encourages to maximise the former, and recognise and minimise the latter. (Image source: Amazon)

The book taps on the importance of making space for fun, developing strict self-discipline for it, and to make it a habit. Further, the book also lists down tips on how to have fun. Rating-3.5 stars

Weekly Shorts: Tips for influencers to meet standards and expectations of brands

The process for empanelment of influencer marketing agencies was initiated by MyGov in March, with the aim of broadening the dissemination of information and enhancing citizen engagement regarding various government schemes, campaigns, and initiatives.

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.