Kashmeera Sambamurthy – Page 298

Friends of ex-Balaji Telefilms COO Zulfiqar Khan start petition to bring him home

Zulfiqar Ahmad Khan last worked as the Chief Operating Officer (COO) of Balaji Telefilms. Prior to that, he was also the Managing Director of the OTT platform, HOOQ, and the Business Head and Chief Revenue Officer of Eros Now. His disappearance in Kenya and lack of answers from Kenyan authorities has shocked the industry, which is banding together with friends and family to find Khan.

Khan’s friend Rajiv Dubey started a petition urging the PM to intervene and help find the executive who disappeared in Kenya.

Influencer Marketing Mavericks: Monk Entertainment

Viraj Sheth set up Monk Entertainment with Ranveer Allahbadia, who is popularly known as BeerBiceps.

Viraj Sheth, Co-Founder and CEO of Monk Entertainment talks about challenges in the influencer marketing ecosystem, influencers turning investors, Indian creators going global and more.

Mondelez International promotes Anil Viswanathan as MD for Vietnam, South East Asia

Anil Viswanathan joined Mondelez India in May 2000 as a management trainee and has spent more than two decades in the company.

Anil Viswanathan was promoted to his current role of vice president – marketing at Mondelez India, a year ago.

CXO Moves: Twitter, Wieden+Kennedy, Dentsu, Kinnect, ACKO, BlissClub

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Biz Moves: Rediffusion races to win BMW; Bharat Media Group and Havas Group bag new businesses

Rediffusion races to win BMW India creative mandate and Bharat Media Group's winning spree continues. (Representational image via Unsplash)

Keep up with all the key business wins and account movements.

How Aditya Birla Group is empowering retail investors

With the influx of investors and emphasis on sustainable wealth creation increasing, Aditya Birla Group (ABG) saw an opportunity to further help retail investors, empowering the community with the right tools. (Representational image via Unsplash)

Aditya Birla Group and Moneycontrol Pro came together to equip investors with the right tools in their wealth creation journey.

Bookstrapping: Review of J Sai Deepak’s ‘India, Bharat and Pakistan’

India, Bharat and Pakistan - the constitutional journey of a sandwiched civilization’ is the second book of a trilogy by J Sai Deepak.

The stories of partition have always been emotional for India. Few authors delve into the ideology of partition as dispassionately as J Sai Deepak does. Bookstrapping Rating: 3.5 stars

Humans of Advertising: Are ad landers credit hoggers?

The issue of credit and who should be on the cedit list and who should not, heats up in adland during awards season. (Representational image only. A still from The Lion King, 1994. Via YouTube)

Credit sharing in advertising is a sensitive subject. No one wants to address the elephant — or lion, in the room; but everyone wants a piece of it.

Goal! Goal! Goal!: How brands can score (big) at the FIFA World Cup

Advertisers look to tap FIFA World Cup 2022 buzz in India. (Representational image via Unsplash)

As live sports events resume, advertisers are looking to reconnect with fans leveraging big scale tournaments. With increased enthusiasm and a loyal set of football fans, brands are chalking out plans as football viewership continues to increase.

Influencer agencies groom gaming creators as demand soars

With professional gamers and content creators attracting millions of followers on YouTube and Instagram, marketing agencies are trying to groom them, develop their brand and pitch them to companies. (Image: Top gamers - Lokesh Gamer, Rawknee, Techno Gamerz and Mythpat)

‘The real opportunity in marketing, the thing that few people are talking about right now, is influencer marketing at scale.’