Kashmeera Sambamurthy – Page 302

EXCLUSIVE: What moves India has the potential to shape the world, says YouTube’s Ajay Vidyasagar

"No creator says that I want to be a short-form creator or a long-form creator. They want to be storytellers and they want to express themselves and tell their stories in different forms," says Vidyasagar.

Ajay Vidyasagar, Regional Director, APAC, YouTube Partnerships, on Shorts’ story in India and more.

Why is Bollywood failing to take off despite the marketing blitz?

The survey respondents comprised a mix of 41 percent GenZ along with 59 percent Millennial and GenX audiences. (Representational image via Unsplash)

Bollywood has spent close to Rs500 crore on marketing films this year but none of it has helped ticket sales pick up at the box office. Experts blame content.

In conversation with Kia India’s Hardeep Singh Brar

Hardeep Singh Brar, VP & Head of Sales & Marketing

Storyboard18’s Shibani Gharat talks to Hardeep Singh Brar, VP & head of marketing & sales, Kia India, ahead of the festive season to understand the brand’s marketing strategies and more.

Quick Take: Think marketing, don’t think celebs!

At the World Cup in 1970, Pelé was crowned 'Player of the Tournament' while wearing PUMA King boots. (Source: Puma Catch-up, Puma's employee magazine)

How to level up the celebrity-led marketing game in an influencer age.

Meet Sai Ganesh – the marketer who turned full-time quizmaster

Sai Ganesh, former head of brand, Dunzo

Dunzo’s former head of brand, Sai Ganesh, shares how he is trying to make quizzes cooler, why he paused his marketing journey, and more.

Exclusive: This is us just getting out of the gates: HCLTech’s Jill Kouri

Jill Kouri, global chief marketing officer, HCL Technologies

Jill Kouri, Chief Marketing Officer, HCLTech, talks about the new brand identity and logo, what it signifies and more

Simply Speaking: Social identity, conformance and acceptance

As a part of limited trial, until March, the see through bottles will be on sale across eight Tesco Express locations in the UK. (Representational image: Philip Myrtorp via Unsplash)

All-Powerful brands can create social norms for their acceptance and inject themselves into cultural codes that enhance their centrality.

CXO Moves: Britannia gets a CEO; Execs in at Gozoop, Samsung, realme, Rediffusion, Mindshare, CavinKare, JetSynthesys

A round-up of the executives climbing new rungs in careers and exploring new roles. (Representational image via Unsplash)

All the key executive moves in the world of brands.

Biz Moves: Bharat Media Group gets cracking; Carat India, Hashtag Orange and Option Designs win accounts

Here’s a round-up of the agencies who’ve won new clients and business. (Representational image: Museums Victoria via Unsplash)

Keep up with all the key business wins and account movements.

Bookstrapping: The Shortest History of India by John Zubrzycki

The author believes that India's proudest achievement has been its unbroken record as a liberal democracy; over seven decades it has successfully conducted 17 general elections and many state elections. The book also questions whether this is enough.

Let’s salute the author for attempting this extremely difficult book, which is also ridiculously easy to have an opinion on. Bookstrapping Rating: 4 stars