Author: Kashmeera Sambamurthy

Govt warns digital publishers, channels and OTT platforms against online betting ads

NBDA said that the decision "imperils press freedom" and "goes against the ethos of democracy," adding that it sets a dangerous precedent. (Representative image via Unsplash)

Private satellite TV channels to refrain from broadcasting ads including surrogate ads of online offshore betting platforms.

Shona Lisa to Lisa Ben: Meet the team behind the viral Mona Lisa campaign for ReshaMandi

ReshaMandi's campaign features Mona Lisa in various traditional handloom sarees belonging to different Indian states such as Gujarat (Lisa Ben), Shona Lisa (Kolkata), Maharashtra (Lisa Tai) and Lisa Devi (Bihar) among others. The brand is attempting to make handloom heritage cool.

ReshaMandi’s viral campaign features Leonardo da Vinci’s Mona Lisa reimagined in Indian avatars, wearing sarees.

Dan Wieden of Wieden+Kennedy, who created Nike’s ‘Just Do It’, dies

Dan Wieden, American advertising executive and co-founder of Wieden+Kennedy, was widely regarded as one of the industry's greatest creative minds, who had built a culture at his indie agency that put creativity over conformity.

Dan Wieden, co-founder of Wieden+Kennedy, dies. Global ad industry mourns the passing of the revered adman and brain behind Nike’s Just Do It.

Bookstrapping Review: The Crimson Spring by Navtej Sarna

In The Crimson Spring, when Navtej Sarna writes about fights, he becomes a warrior. When he writes about temples, he becomes a believer. And when he writes about love, he becomes a poet. (Image: Amazon)

Navtej Sarna’s The Crimson Spring leaves you wondering what could possibly motivate the atrocities inflicted by Dyer and Dwyer. Bookstrapping Rating: 3.5 stars.