Author: Priyanka Nair

Marvel star Scarlett Johansson takes legal action against AI app

The ad posted on X, uses behind the scenes footage of the actress from the sets of her 2021 Marvel film ‘Black Widow’. Image Source: YouTube.com/The Skinny Confidential

Lisa AI, an AI-powered image-generator app, used Johansson’s voice and likeness to promote its services without her permission.

Visionaries: IAS’s Saurabh Khattar on why advertisers need to make media quality a focal point

Saurabh Khattar, country manager for India at Integral Ad Science, recommended that marketers should measure and verify their campaigns and optimise it basis the data they get. He stressed on how important it is for marketers to be responsible with their media spends.

In the first chapter of Storyboard18’s Visionaries, Saurabh Khattar, country manager for India at Integral Ad Science, spoke about the importance of smart media strategies and measurability.

Visionaries: Four leadership lessons Nestle’s Suresh Narayanan swears by

Household consumption in India is witnessing duality.the rich Indians are acquiring more premium goods while the middle income segment is showing “signs of stress,” Narayanan said.

At the first edition of Storyboard18’s Visionaries, the chairman and managing director of Nestle India, Suresh Narayanan, shared invaluable insights on the power of purposeful leadership. Narayanan’s distinguished career has been marked by his unwavering commitment to innovation, an attribute that has consistently set him apart as a seer in the marketing and business world. In his keynote speech at Visionaries, Narayanan shared four leadership lessons that he swears by. In a room full of fellow-thinkers, his tips and tricks were on how to stay strong on the leadership ladder.

Karwa Chauth is the biggest festive moment for SUGAR Cosmetics. Here’s why

SUGAR Cosmetics offers over 550 products, catering to lips, skin, eyes and so on. The company has placed its products in over 40,000 retail outlets, and is looking to bump that up to 1 lakh outlets by next year. There are also plans to open 250 exclusive stores by the end of FY24.

According to Vineeta Singh, founder, SUGAR Cosmetics, the brand sold products worth Rs 4 crore ahead of Karwa Chauth and Rs 75 crore in October alone.

Sift Kaur Samra signs with Baseline Ventures for commercial representation

Sift Kaur Samra's outstanding performance at the Hangzhou Asian Games 50m Rifle 3 Positions event included a historic gold medal, marking India's first victory in this category. She not only set a new world record but also contributed significantly to the team's success, securing a silver medal in the Women's 50m Rifle three positions team event at the same Games.

At the 2023 ISSF World Championship in Baku, Samra made history for India by clinching an Olympic quota for the Paris 2024 Games, finishing fifth in the women’s 50m rifle three positions event.

DS Group onboards Atom Network as its creative partner; to handle the brand’s dairy biz

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

The agency was awarded the business after a competitive pitch process.

16.2 million workers in India need to be upskilled and reskilled in AI and automation: ServiceNow

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

The research by ServiceNow analyses the current status quo of India’s workforce, impact of AI and automation across industries and roadmap to how stakeholders can equip the workforce with the relevant digital skills to bridge the demand-supply gap.

WPP promotes Lindsay Pattison to global chief people officer

Lindsay Pattison is currently WPP’s global chief client officer, leading WPP’s relationships with its major clients – a role she has held since 2018. She is responsible for developing and supporting the global client leaders of the company’s largest clients, representing a third of WPP’s revenue.

Lindsay Pattison succeeds Jennifer Remling, who is leaving to become chief people officer at Warner Bros. Discovery.