Author: Priyanka Nair

Here are IAA India Chapter’s members for managing committee FY 23-24

Currently, A India Chapter is uniquely positioned with such diverse group of industry leaders from ad-agencies, media, mediatech and advertisers, said Avinash Pandey.

The list of members was decided during the first meeting of the managing committee chaired by re-elected president, Avinash Pandey, chief executive officer, ABP Network.

Aditya Kanthy to lead Omnicom Advertising Services in India

Aditya Kanthy began his career in Mudra in 2003 as a strategic planner, taking on various responsibilities over the years.

The respective creative agencies within the group – DDB, BBDO and TBWA – will maintain their current branding in the Indian market.

Brain Matters: Is a celebrity endorsement still worth it?

In a world where everyone is a celebrity of some intensity, the hero is only the narrative. In the absence of one, the narrative of gossipy investor news, thousands of crores in losses, crappy workplace ethics are louder and catchier than whatever narrative getting Messi as a brand ambassador during the Wold Cup can weave. (Representational image by Randy Tarampi via Unsplash)

Once upon a time, celebrities stood out and pinned our senses to them. They anchored brands into consumer memory, because of the brain’s very same need to amplify the bizarre. But there is nothing bizarre about the celebrity anymore. If anything, they’re now mundane, write Prakash Sharma and Reshma Tonse.

McDonald’s, Domino’s, KFC, Paper Boat, Licious, Starbucks are some of India’s favorite food brands: YouGov

Of the QSR/ fast food chains that they have heard of, McDonald’s and Domino’s top the rankings, with almost half (46 percent) choosing them as their favourite brands. KFC comes in next (42 percent), followed by Pizza Hut and Burger King (27 percent and 24 percent, respectively). (Representative Image by Vit Ch via Unsplash)

On the occasion of World Food Day, YouGov India surveyed urban Indian respondents to know their most preferred cuisines and food brands. Results from the survey show that Indian cuisine ranks first among urban Indians, with eight in ten saying it is their favourite cuisine.

Publicis Groupe’s Q3 organic revenue up 5.3 percent

Earlier this month, Sadoun announced the company's return-to-office plan, which will be effective from January, 1, 2024. As per the new mandate, the network's employees are expected to work in the office three days a week and be present every Monday. (Image: Publicis Groupe via YouTube)

Publicis Groupe chairman and CEO Arthur Sadoun focuses on the company’s return to office mandate and AI plans.

How brands should handle themselves in times of war

Brands cannot afford to take sides regardless of where their sympathies lie because in a war as in any dispute there are always two sides to the coin. (Representational image by George Pagan III via Unsplash)

Brands need to stay miles away from these metaphors and should stay true to their consumers because every brand needs to be hunkering down in silence in their bunker when it comes to wars.

Why Godrej Consumer Products set up an in-house ad agency?

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

The FMCG company which spends over Rs 1,000 crore on advertising globally launched Light Box, its in-house ad agency on April 1, 2023.

India’s oldest think tank USI to hold first Indian Military Heritage Festival

Military Heritage Festival intends to engage global as well as Indian think tanks, institutions, corporations, public and private sector undertakings, non-profit organisations, academicians, and research scholars who have been working on topics related to India’s national security, foreign policy, military history, as well as experts in the field of military heritage.

Military Heritage Festival, in association with Network18’s television and digital platforms, will be held at the Manekshaw Centre in New Delhi, on 21-22 October 2023.

MAdtech Point: Why digital advertising supply chain needs to focus on measurement

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that’s related to the transmission of consent and consumer choice signals, writes our columnist.