Author: Priyanka Nair

Piyush Pandey brought Indian middleclass soul to Indian advertising: Madhukar Sabnavis

"He pushed us to see the world as a standard and not just be content with being the best in India. But for me and others who worked closely with him, he taught us that while research is important, we must never forget we ourselves are consumers and people, and our experiences and observations also matter," Madhukar Sabnavis on Piyush Pandey.

Madhukar Sabnavis, former vice chairman and director, client relations, Ogilvy, talks about Piyush Pandey’s influence on Indian advertising.

DGGI Mumbai Zone sends GST notices to Dream 11 and Play Games 24/7

For the first half of FY24, Nazara reported a 42 percent year-on-year (YoY) increase in profit after tax to Rs 45 crore as against Rs 31.7 crore profit in H1FY23. Revenue from operations grew by 13 percent to Rs 551.7 crore as against Rs 486.9 crore in H1FY23. (Representative Image via Unsplash)

Dream11 has been accused of improper classification of online fantasy sports gaming activities. The DGGI Mumbai Zone, in its notice, said Dream11 failed to submit the requisite documents despite several reminders. To address these concerns, a detailed inspection was conducted by the DGGI on September 14, 2023.

Zomato surges 72 percent this year, nears 52-week high on ICC World Cup booster

Last year, Zomato faced backlash after releasing a promotional advertisement ‘Kachra can change the game’ on occasion of the World Environment Day. (Representative Image: Ravi Sharma via Unsplash)

Zomato share price has soared around 67 percent in the past one year. Technicals show that the relative strength index of the stock stands at 61.3, implying that it’s trading neither in the overbought nor in the oversold territory

Ogilvy after Piyush Pandey: Can the agency retain creative monopoly amid fierce competition?

In 2023, premium content like sports and films were put in front of the paywall and fast products made a massive impact in bringing scale to digital viewership. (Representative Image: My Life Through A Lens via Unsplash)

Piyush Pandey’s transition to an advisory role comes at a time when a raft of new agencies and specialist firms seem to be challenging the creative monopoly of ad giants like Ogilvy.

Asian consumers are serious about brand purpose: BBDO

For the longest, Unilever, one of the world’s largest advertisers, has been associating itself with social and environmental causes in its products and marketing campaigns. However, Unilever's CEO, Hein Schumacher observed that not all brands can seamlessly embrace this concept. (Representative Image: Markus Spiske via Unsplash)

Environment and sustainability issues are the leading social topic Asian consumers want brands to champion the most today, states BBDO Voices study.

Schneider Electric India’s Rajat Abbi on how brands should bank on sustainability and AI

"Marketers who lead communications must remember that the endeavour for a cleaner, greener planet is a collective effort that transcends individual brands, demanding unity and concerted efforts to inspire and engage audiences," says Schneider Electric India’s Rajat Abbi.

Schneider Electric India’s chief marketing officer says the company uses AI to optimise operations and for programmatic media buying, significantly improving ROIs from media spends.

Piyush Pandey and Ogilvy: A look back at Indian advertising’s greatest innings

As it goes in the nineties' Cadbury ad, kuch khaas hai hum sabhi mein, there is something extra special about Piyush Pandey. His work has proved to be an inspiration across generations. His ideas and words have cut across India and the world. (Imaging: Triparna Mitra)

The legendary adman Piyush Pandey makes way for next-gen leadership at Ogilvy, perhaps signaling the end of one of advertising’s greatest innings.

MRUCI elects Shailesh Gupta as chairman, Shashank Srivastava as vice chairman

Earlier, Anurag Singh Thakur, Minister of Information and Broadcasting, had launched the Press Sewa Portal, the online portal of the Press Registrar General, for receiving various applications as mandated by the new Act.

Rajeev Beotra, executive director, HT Media and Anupriya Acharya, CEO, South Asia, Publicis Groupe are have also been appointed to the Board of Governors.

The Man Company Partners makes Megalodon its AI design partner

The Man Company's Jatin Luthra, brand marketing head stated, "By teaming up with Megalodon, we are confident that we can take our creative strategies to the next level and continue to provide our customers with exceptional experiences." (Image via Unsplash)

Leveraging AI-powered tools and design techniques, Megalodon is working closely with The Man Company to develop marketing campaigns, content, and personalised experiences that resonate with their target audience.