Author: Priyanka Nair

Leadership change at Ogilvy India; Piyush Pandey gets an advisory role

Pandey's pivotal role in drafting the IPL proposal in the mid-1990s underscores his enduring connection to the sport and his foresight in recognizing the potential of a franchise-based cricket league in India.

Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. VR Rajesh becomes CEO of the agency. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak, and Prem Narayan join the Ogilvy Board.

Efficacy Worldwide enters Singapore market; bolsters its leadership team

This strategic lays the foundation for Efficacy Worldwide's future operations in South Asian markets and the Middle East. (Representative Image: Kyle Glenn via Unsplash)

The founding team, Vishnu Sharma and Sapna Sharma will have additional responsibilities, more diverse functions, and larger portfolios. Nazda Khan will continue to lead business development as chief growth officer.

How does working on campaigns around sustainability help creative minds

"Daily rounds of feedback and rejections are demotivators. It kills the creativity. But here’s what we need to remember- we’re privileged enough to work in an industry where brands (some) have the budgets and the power to do good. So, it’s okay to use this platform and do a little good," writes Ayshwarya Sharma of Leo Burnett India.  (Representative Image: Nick Fewings via Unsplash)

The creative mind thrives in hope, it needs to see the silver linings, needs to craft beauty, it needs to know that there are still solutions to create and make the world a better place.

93 percent of Indian consumers want content surrounding online ads to appropriate: IAS

The DoT has also issued advisory about WhatsApp calls from foreign origin mobile numbers (like +92-xxxxxxxxxx) impersonating government officials and duping the people. (Image source: Unsplash)

Indian consumers are most receptive to ads appearing on social media and shopping websites. When inappropriate content is near ads, brand perceptions are negatively affected.

Kapture CX hires Garima Rai as VP of marketing

Garima Rai's expertise lies in assessing market potential, devising new market entry strategies, defining precise customer profiles and buyer personas, and shaping product roadmaps, to drive business growth.

Garima Rai joins from ClearTrail Technologies, where she was the director of marketing.

Meet Neeral Trivedi, India’s Taekwon-Do champ and Lodestar UM’s business director

While sportspersons like Neeral Trivedi are representing India and winning big at international forums, brands aren’t widening their partnership possibilities. As a media planner, Trivedi agrees that brands still use return on investments as a metric while drawing sponsorship plans.

Trivedi recently bagged a Bronze Medal at the 22nd World ITF Taekwon-Do Championship held in Kazakhstan. Here’s her story.

IKEA ropes in McCann for handling its global branding

In February 2023, IKEA, has called for a creative pitch India. Storyboard18 was first to report about it. In April, the company hired Leo Burnett India as its creative partner for Indian market. (Representative Image: Jueun Song via Unsplash)

As per the new mandate, McCann is assigned to work on campaigns that focus on reinforcing IKEA’s mission of “creating a better everyday life” for all consumers.