Author: Priyanka Nair

Online e-tailing festive month sales to be around Rs 90,000 crores: Study

Spends on essentials like personal care & household items have increased for 48 percent of families. Consumption remains the same for 39 percent of families. The net score is at +34 this month. (Representative image by Brooke Lark via Unsplash)

The e-tailing industry recorded approx. 10 percent YOY GMV growth (Jan – Jul 2023 vs Jan-Jul 2022). However, with the broader economy coming back to business-as-usual levels, this festive season is likely to catalyze online consumption demand, expects Redseer.

NBDA and NBF hit out at I.N.D.I.A bloc’s boycott of news anchors, saying it ‘imperils press freedom’

NBDA said that the decision "imperils press freedom" and "goes against the ethos of democracy," adding that it sets a dangerous precedent. (Representative image via Unsplash)

Broadcasters groups NBDA and NBF said that the opposition bloc’s decision is “draconian”, “goes against the ethos of democracy” and sets a dangerous precedent.

ZEE, Punit Goenka Case: SAT doubts SEBI will conclude ZEE investigation within stipulated time

The bench comprising Justices Surya Kant and KV Viswanahan has informed the Ajit Pawar Group that serious action will be taken if the order wasn’t obeyed.

The Securities Appellate Tribunal’s (SAT) observation follows SEBI’s order barring Punit Goenka from holding key managerial positions in ZEE group companies over alleged fund misappropriation.

Why Tamil Nadu is a special market for Britannia

According to Amit Doshi, Tamil Nadu is a rewarding market for marketers. “They (consumers from the state) want the best from brands. From the quality of content to the quality of products, it’s also a market that rewards you for putting newer experience out there. They are willing to pay a premium if you are experimental. We saw this with Milk Bikis Classic,” he explains. (Images: Stills from Milk Bikis' latest campaigns)

Milk Bikis is Rs 1,000-crore brand for the food major, and enjoys a 90 percent market share in Tamil Nadu. The brand is familiar to many generations and that’s the thread Britannia is picking to weave marketing stories for Milk Bikis.

Havas Play inks strategic partnership with sports marketing agency, Gameplan Sports

The partnership will entail managing athletes, major sports league in cricket, football, badminton, kabaddi, tennis, table tennis, golf, marathons, chess, and others. Pictured: (L to R) Jeet Banerjee, Rana Barua, and Mohit Joshi.

Jeet Banerjee, director, Gameplan Sports and R Venkatsubramanian, president – investments, Havas Media India and MD, Havas Play will collaborate to construct and build this strategic alliance.

Big Move: Dheeraj Sinha is FCB Group’s new CEO for India, SA; Rohit Ohri promoted to global role

Dheeraj Sinha joins the agency from Publicis Groupe, where he was CEO of Leo Burnett South Asia and Chairman of BBH India and he led the business transformation across Leo Burnett, Leo Burnett Orchard, BBH, Publicis Business and Publicis Health. (Pictured: (L TO R) Dheeraj Sinha and Rohit Ohri)

Storyboard18 was the first to report Sinha’s move to FCB. Sinha, who recently quit Leo Burnett, will report to FCB’s Global CEO Tyler Turnbull.