Author: Priyanka Nair

Is Dheeraj Sinha joining FCB Group?: Exclusive

Insiders suggest Dheeraj Sinha's appointment at FCB Group is a factor of his leadership and contribution in turning around Leo Burnett's fortunes, bringing fame and awards to the agency, and turning it into a future-ready firm.

Dheeraj Sinha, who recently quit Leo Burnett, part of Publicis Groupe, is expected to join FCB, agency insiders told Storyboard18.

Max Life Insurance fields Rohit Sharma, Ritika Sajdeh to win ‘trust’

"AI will continue to grow in influence as we move forward and enable BFSI as an industry to deliver experiences that delight and differentiate themselves to their consumers," Rahul Talwar, chief marketing officer, Max Life Insurance. (Image: Stills from the ad)

Rahul Talwar, chief marketing officer, Max Life Insurance, shares the strategies behind the making of the brand’s new ad campaign, why they chose the celebrity couple, and plans for the festive quarter.

Welspun ropes in dentsu X as its partner for integrated media solutions

The agency’s purpose-driven media expertise combined with the network’s strategic foray into practices like Martech (big data, analytics, CRM, CDP) gaming, omni channel commerce, and content will help the brand to further build upon revenues. Welspun’s brands have been highly active on digital and traditional media platforms, engaging with consumers across multiple touchpoints. (L to R: Manjari Upadhye, Anita Kotwani, and Jose Leon)

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

Bookstrapping: Happy Sexy Millionaire by Steven Bartlett

Steven Bartlett is a successful entrepreneur and the host of UK's No.1 podcast 'The Diary of a CEO’. The reason he writes this book is that as an 18 year old insecure dropout, he wrote in his diary that by the age of 25 he would like to be a 'happy sexy millionaire.' When he got there he realised that the world had lied to him. (Image Source: Amazon)

In his book, Happy Sexy Millionaire, Steven Bartlett writes about things he has been discovering after finding fame and money at an early age. Here’s what it is all about.

GOAT Brand Labs completes 100 percent acquisition of Frangipani

Leveraging a multi-channel approach, above the line (ATL) and below the line (BTL) marketing, alongside online, offline and Point of Sale (POS) advertising efforts will be undertaken. (Representative image: Vardan Papikyan via Unsplash)(Representative image: Vardan Papikyan via Unsplash)

Frangipani is a children’s nightwear and loungewear brand founded in 2012 by Mumbai-based mompreneurs Sunaina Patel and Mansi Kilachand.