Author: Priyanka Nair

GroupM Nexus India makes Saif Shaikh the head of non-biddable

In his new role at GroupM Nexus, Saif Shaikh will focus on the long-term prioritization of campaign implementation, leveraging cutting-edge tools and software for media planning and data management, and providing media activation solutions to clients.

Saif Shaikh takes over from Sidhartha Patnaik, who has assumed a regional remit as head of non-biddable at GroupM Nexus APAC.

Dentsu, Microsoft strengthens AI innovation partnership 

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

This partnership will help the agency’s employees to develop client-ready solutions based on artificial intelligence (AI) to drive growth and efficiency.

G-SHOCK India ropes in Wieden & Kennedy India as its creative agency on record

Wieden+Kennedy is an independent global creative company with offices in Amsterdam, Delhi, London, Mexico, Mumbai, New York City, Portland, São Paulo, Shanghai, and Tokyo. (Representative Image: Nick Fewings via Unsplash)

In a press note, the brand stated that they picked Wieden & Kennedy as its creative partner because of their understanding of the Indian market, combined with their ability to craft compelling brand narratives.

Dentsu X India onboards Jose Leon as CEO

Prior to joining Dentsu X, Jose Leon held the position of managing director at the Publicis Groupe for over five years. His leadership experience also extends across global technology giants like Adobe.

Jose Leon will report to Anita Kotwani, CEO Media, South Asia, Dentsu.

India’s mass consumers to accelerate $300 billion e-commerce boom by 2030: Redseer

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

The report projected that growth in India’s retail market would play out differently across these consumer cohorts in the coming decade, with the mass consumers expected to lead spending on the Indian retail market.

Adieu Birdie: OG Twitterati say their goodbyes to the Twitter blue bird

According to reports, Elon Musk's rebranding move has wiped out anywhere between $4 billion and $20 billion in value. Musk picked up Twitter for $44 billion in October, 2022. (Representative Image: Ryan 'O' Niel via Unsplash)

D. Ramakrishna, Sambit Mohanty, Raj Nayak, Oindrila Roy, Sonal Dabral, and Ambi Parameswaran shared what the birdie and the micro-blogging platform meant to them over the years. All in Tweet-sized comments.

Netflix password sharing: Subscribers not willing to pay additional fee to share account

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

According to YouGov Surveys, half of urban Indians (51 percent) are willing to pay an extra fee lesser than an actual subscription fee to share their account with family or friends.

Talented scripts new work norms that are unheard-of in ad agencies

Talented stated that the handbook is the result of months of research, thoughtful debate, and serious introspection among 30 plus members of Talented's founding team. (Representative image via Unsplash)

The indie agency’s open-sourced playbook has chapters featuring their best practices, including paid tests during interviews, no follow-ups culture, 3-day full and final settlement policy, 8 hours work rule, and more.

Lowe Lintas sets up a new digital creative unit, Lintas DX

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

Lowe Lintas DX team will leverage strategic support from Meta in India to create thought leadership resources for developing campaigns. 

Dentsu Creative India hires Surjo Dutt as chief creative officer, West and South

Surjo Dutt is the former chief creative officer of FCB India. Prior to that, Dutt led the establishment and growth of Sapient Nitro's advertising business as the national creative director - North. He also made significant contributions as the vice president and executive creative director at JWT.

In his new role, Surjo Dutt will report into Amit Wadhwa, CEO, Dentsu Creative India.