Author: Priyanka Nair

Storyboard18 presents Brand Blitz Quiz: The ultimate showdown of brands, marketing and campaigns

Brand Blitz Quiz commences on August 20th, starting with the National Prelims - a software-based round. The excitement continues with 4 Regional Finals, leading to the Grand National Brand Blitz Finale, all live-streamed on CNBC TV-18's YouTube Channel.

Hosted online by quiz master Sai Ganesh, founder of India Wants To Know, Brand Blitz Quiz is India’s first panel business quiz show.

L’Oreal Paris makes Kendall Jenner global brand face

Kendall Jenner, the American model. is no stranger. She comes from the famous Kardashian-Jenner family. Jenner found popularity through the TV series ‘Keeping Up With The Kardashians’, in which she starred for 20 seasons. (Image Source: Lorealparisusa.com)

Kendall Jenner joins L’Oreal Paris to be the lead of the brand’s makeup campaigns starting in September 2023.

Wavemaker India’s Premjeet Sodhi, Mansi Datta and Shekhar Banerjee get new roles

In their new roles, Mansi Datta and Shekhar Banerjee will report into Ajay Gupte. (L to R: Shekhar Banerjee, Mansi Datta, and Premjeet Sodhi)

Premjeet Sodhi becomes global head of measurement and analytics. Mansi Datta is the agency’s new chief strategy officer. Shekhar Banerjee, chief client officer and office Head – West, will be taking on the additional responsibility of managing North and East for Wavemaker India.

Explained: Why BTS’ Jung Kook is a smart marketer

Jung Kook is the youngest member of BTS, and has been grabbing eyeballs after the release of his latest single, ‘Seven’. He collaborated with American rapper Latto for the piece and featured South Korean actress Han So-hee in the music video. ‘Seven’ went live on July 14. (Image Source: YouTube/@HYBELABELS)

By repurposing old numbers K-Pop artist Jung Kook has made a Gen-Z approved marketing move for his latest single, ‘Seven’.

SUGAR Cosmetics makes OMD India its media agency

EGF, and NLU will collaborate on various projects to analyze and discuss contemporary issues of public concern, and their legal implications and dialogue to exchange information contributing to the advancement of the gaming and technology sector.(Representative Image: Shoeib Abolhassani via Unsplash)

OMD India handle the end-to-end media strategy for the leading cosmetic brand from the agency’s office in Mumbai.

Plague of overvaluation in the startup world

Bajaj Auto currently has 80 percent market share in the ICE segment. This serves as a substantial and efficient distribution platform for their electric offerings. (Representative Image: Annie Spratt via Unsplash)

As startups sail through rough waters, boards need to ensure future alignment and take more responsibility to guide and support founders during challenging times.

Wunderman Thompson India bags Cult.Sport’s creative biz

The unicorn backed by Tata Digital and Zomato as investors, currently has a cash burn of around Rs 15 crore. (Representative Image: John Arano via Unsplash)

Wunderman Thompson India will be providing strategic and creative services for the brand which will cut across geographies, demographics, and mind-sets, and deliver differentiated content to create a niche for the brand among sports and the fitness fraternity.

Havas Media Network India picks Capri Global Capital’s integrated media mandate

Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand. (Representative Image: Immo Wegmann via Unsplash)

The account will be led by Manish Sharma, managing partner – West, Havas Media India to offer cutting-edge strategies and services from the agency’s Mumbai office.