Priyanka Nair – Page 25

Vivo India onboards Wunderman Thompson India as its agency on record

Wunderman Thompson India will concentrate on raising the visibility of the product portfolio, strengthening their positioning, and raising consumer awareness to maintain product leadership. (Representational image by Pradamas Gifarry via Unsplash)

Wunderman Thompson India will manage the integrated creative duties for Vivo’s product portfolio.

Storyboard18 Insider: A startup founder dislikes social media; an agency under performance pressure; and more

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Tony Liao via Unsplash)

Get your fix of sizzling hot gossip and inside stories.

Meta India’s Snehi Jha is now head of Mindshare Fulcrum – South Asia

Most recently, Snehi Jha was a part of the Meta India leadership team. During her tenure, which began in 2013, Snehi played a pivotal role in developing and executing the sales strategy for the Indian market. She led efforts in ad product monetization growth, product development, and client solutions.

In her new role, Snehi Jha will report directly to the CEO of Mindshare South Asia, Amin Lakhani, based out of the Mumbai office.

Zee-Sony merger in limbo as SAT upholds SEBI’s order and NCLT reserves own

The bench comprising Justices Surya Kant and KV Viswanahan has informed the Ajit Pawar Group that serious action will be taken if the order wasn’t obeyed.

SAT’s decision can be a setback for the merger said experts.

Scarecrow M&C Saatchi hires Samera Khan as chief transformation officer

Samera Khan has also been an adjunct professor at Xavier's College and Miami Ad School in Mumbai. Currently, she imparts her knowledge in interactive conceptualisation, digital marketing, UX/UI, consumer behaviour, and creative strategy at MICA, Ahmedabad.

Samera Khan has worked with agencies such as Ogilvy, DraftFCB, Havas, and Dentsu Webchutney.

Shemaroo Entertainment hires Saurabh Srivastava as chief operating officer, digital business

In this role, Saurabh Srivastava will report to Arghya Chakravarty and will be a part of the Shemaroo executive committee.

With a career spanning 17 plus years across diverse industries, Saurabh Srivastava has held key positions at Disney Star India, Marico and Coca Cola India, and was also the co-founder of Studio Samsara.

Simply Speaking: All about the Olympics of creativity

Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 17 to 21 June 2024. (Image sourced from Cannes Lions website)

Attending Cannes Lions makes you think like a marketer, create like an entertainer, deploy like a tech platform, writes Shubhranshu Singh.

HDFC ERGO makes BBH India as its creative agency

BBH India will be responsible for building awareness about the company’s products and services among its customers and stakeholders, with creative renditions across various communication channels.

BBH India won the business following a multi-agency pitch.

ASICS ropes in Shraddha Kapoor as brand ambassador

Shraddha Kapoor's versatility as an actress perfectly complements ASICS India's core philosophy of nurturing both the mind and body, making her an ideal fit for the brand, stated the company in a press note.

The association will also see ASICS India strengthen its market presence.

Berger Paints assigns its media duties to dentsu X

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

Berger Paints currently has media spends of around 200 crores. The account was won following a multi-agency pitch and will be serviced from the agency’s Kolkata office.