Priyanka Nair – Page 28

Wondrlab picks majority stake in Salesforce consultancy firm Cymetrix

Sandip Chintawar and Prakash Kolhe who founded Cymetrix will continue to lead the company into its next phase of growth and expansion across geographies. (Representative Image: Vardan Papikyan via Unsplash)

Cymetrix is Wondrlab’s fourth acquisition since its launch in late 2020.

Wavemaker appoints Mondelez International’s Sindhuja Rai as its APAC CEO

Wavemaker’s newly appointed APAC CEO Sindhuja Rai, says that the task cut out for her as an APAC leader for Wavemaker is to ensure that they become a lot more strongly engaged and embedded with their clients.

Sindhuja Rai’s new position involves joining Wavemaker’s global executive team as well as the GroupM leadership team ExCo.

More changes in Dentsu’s leadership; Roopam Garg of Dentsu X on his way out

Roopam Garg has over two decades of experience in advertising. Prior to this, Garg held senior leadership roles in Publicis Groupe Vietnam and ZenithOptimedia Group India.

Roopam Garg, who had joined Dentsu in 2017, replaced Divya Karani as the chief executive officer in September 2021.

Bang In The Middle’s Prathap Suthan: When we Cannes, we must

June is a month when the Oscar's of advertising is held. In this fun piece, Prathap Suthan, CCO, Bang In The Middle, takes our readers through what really happens in agencies across the world. (Representative image: Park Troopers via Unsplash)

Here’s a cheeky take on the month of June, when the global advertising industry unveils its benevolence, by Prathap Suthan, CCO, Bang In The Middle.

High and dry: Why do creative agencies struggle to get competitive fees?

Creative shops thrive on project-based work. If the work is digital-focused, performance-linked fees are also added to the contracts. This model works well for indie shops because their ambitions are different. (Representative image: Ankush Minda via Unsplash)

Broken fee models, competition from ad startups and increasing pressure from clients to maintain contract exclusivity is impacting the ad business. Storyboard18 explains why.

Pernod Ricard India retains Wavemaker India to handle its media duties

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

As a part of the mandate, Wavemaker will oversee all services throughout the marketing funnel. Wavemaker’s Delhi office will continue to service the media mandate.

Over 95% marketing professionals believe Generative AI will enhance creativity: Adobe

This feature empowers creators to attract brands and unlock newer avenues for monetization. (Representative image by Hitesh Choudhary via Unsplash)

According to Adobe’s Future of Digital Experiences Report, marketing and customer experience professionals are even more optimistic regarding emerging generative AI technologies – nine out of ten respondents anticipate generative AI will help increase their work product quality and volume (95%), enhance their creativity (96%), and help reach more of the right customers (96%).

Storyboard18 Exclusive: Wavemaker India wins Reckitt Benckiser’s Rs 1600 Cr media business

Saatchi & Saatchi Propagate aims to position Enamor as the preferred choice among digital audiences, highlighting the diverse range of offerings available. (Representative Image: Giorgio Trovato via Unsplash)

On May 8, 2023, Storyboard18 was the first to report that Reckitt was on pitch. Agencies from IPG Mediabrands, GroupM, and Dentsu participated in the pitch. Dentsu is the incumbent agency.

Goafest 2023: It’s a clean sweep for Leo Burnett India at ABBY One Show Awards

Team Leo Burnett picking up a Grand Prix for Mondelez-owned biscuit brand Oreo for #BringBack2011 campaign.

The Publicis Groupe-owned creative agency won the Creative Agency of the Year bagging a total of 24 metals and it also picked up a Grand Prix for Mondelez-owned biscuit brand Oreo.

Goafest 2023: “The ABBY has always been seen as a plus on someone’s CV,” Pallavi Chakravarti

"We looked for relevant subject matter, good brand fits, fresh ideas, sharp insights and arresting execution. The intent was to recognise work that can hopefully compete at the highest level and stand up to the scrutiny of juries around the world," says Pallavi Chakravarti.

Pallavi Chakravarti, founder and chief creative officer of independent creative shop Fundamental, was the jury chair of the Diversity, Equality and Inclusion category at the ABBY One Show Awards 2023.