Priyanka Nair – Page 3

Unilever’s Krishnan Sundaram quits after 23 years

Over the last 23 years, Sundaram, was in various leadership roles at Unilever. He was general Manager, Beverages between 2012 and 2014. He was then appointed VP - global marketing transformation and capability for nearly two years.

Sundaram will be taking a short break, before moving on to his move.

Adani Wilmar’s head of marketing Sanjay Adesara moves on

In a LinkedIn post, Sanjay Adesara reflected on the significant growth he witnessed during his tenure, particularly in steering the success of the Fortune brand and contributing to the establishment and development of other notable brands under Adani Wilmar's umbrella.

Sanjay Adesara was associated with the company for 16 years.

Geetika Mehta becomes Nivea India’s new MD

Prior to Hershey, Mehta has over 18 years of experience at Hindustan Unilever where she handled increasing responsibilities of commercial and consumer marketing within HUL.

Mehta joins the German personal care brand from Hershey India, where she was managing director.

Coca-Cola renews its partnership with ICC until 2031

During the recent ICC Men's Cricket World Cup India 2023, Thums Up and Limca Sportz were the exclusive beverage and sports drink partners, activating a host of online and offline fan engagement activations. (Representational image by Maximilian Bruck via Unsplash)

The agreement includes all men’s and women’s events at the pinnacle of the sport including the ICC Cricket World Cups, ICC T20 World Cups and ICC Champions Trophies through to the end of 2031.

Lodestar UM’s CEO wants to bring the romance back into a resurgent ad world

"In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. Marketers are tasked with seamlessly weaving eco-friendly messaging into campaigns, showcasing a commitment to environmental responsibility," says Aditi Mishra, CEO, Lodestar UM.

Aditi Mishra, CEO, Lodestar UM, wants to go beyond mere statistics on diversity, equity, and inclusion (DEI) to add richness and depth to the advertising industry.

Indian brands play it safe when sports personalities take a stand

When sports personalities take a stance, it depends on the cultural context and political climate of the country, for brands to take a stand.

When sports stars like Sakshee Malikkh and Naomi Osaka, stand up for causes ranging from social justice to mental health, it has a impact on the entire ecosystem of brands.

Sunil Chhetri teams up with Acer India for a new gaming campaign

The Acer contest invites gamers to dive into the world of football through a gaming experience available on the Google Play Store.

Participants are encouraged to record their gameplay and share it on their Instagram stories, tagging Acer India and using the hashtags #AcerScoreWithSunil and #AcerIndiaContest.

Jewellery consumption growth revised to 10-12 percent YoY in FY2024: ICRA

After remaining volatile between December 2022 and April 2023, gold prices were relatively stable in H1 FY2024, although up 14 percent compared with the average prices in H1 FY2023. The elevated price levels supported revenue expansion of most jewellery retailers in the face of muted volume growth. (Representative Image: FIGIST CO via Unsplash)

ICRA projects some moderation in FY2024 in the operating margins of organised players owing to the front-loaded operating costs for planned store additions and increased advertising expenditure in the face of rising competition.

Hyundai Motor India, Red Bull come together for high-speed mountain biking event ‘Urban Downhill’

Red Bull Urban downhill is a high-speed mountain biking event wherein athletes engage in a downhill adventure course with various obstacles and high jump ramps along the course.

The event is set to take place in Aizwal, Mizoram, in March 2024.

Kiara Advani and Sidharth Malhotra to endorse Quaker

As a modern brand offering a diverse range of oats-based options, Quaker will continue to establish itself not just as a breakfast choice but as versatile ingredient.

The new brand ambassadors will play a pivotal role in forthcoming campaigns and launches for Quaker.