Priyanka Nair – Page 4

Airtel Xstream Play collaborates with aha to amp up its regional content portfolio

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

The expansion of portfolio with aha will attract Airtel Xstream users in AP, Tamil Nadu and Telangana.

Byju’s head of marketing and creative strategy, Vineet Singh, quits

Vineet Singh has also worked with companies like Embassy Group, Google India and Publicis Groupe-owned agency Digitas India.

Vineet Singh has been associated with the brand since September 2021.

Air India set to fly with a new brand look

Recently, Air India also revealed new uniforms for its cabin and cockpit crews, designed by Manish Malhotra. The new uniforms will be introduced in a phased manner over the next few months, starting with the entry of service of Air India's first Airbus A350.

Air India is rolling out its rebranded imagery and logo across touchpoints including Delhi and Mumbai airports.

Rohit Malkani and Kartik Smetacek are L&K Saatchi & Saatchi’s new chief creative officers

As CCOs, both Smetacek and Malkani, will guide L&K Saatchi & Saatchi’s creative vision, drawing from their understanding of the evolving media landscape.

The duo will continue reporting to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India.

Interactive Avenues bags e-commerce mandate for TTK Healthcare

Interactive Avenues will be responsible for managing TTK Healthcare’s e-commerce presence and increasing sales across key marketplaces and quick commerce platforms. (Representative image by Andy Hermawan via Unsplash)

The account will be serviced by the agency’s Chennai office.

In-housing trend grows: Two-thirds of major multinationals now have an in-house agency

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

Cost efficiencies appear to remain the strongest motivation behind the growth in the in-house function, according to a recent survey conducted by WFA and The Observatory International.

Zerodha’s Nithin Kamath joins National Startup Advisory Council

Ashneer Grover advised a break: "Dude - take care. Most likely you are deeply affected because of passing away of your dad - it got me too after my dad’s demise - I simply collapsed one day. Take a break !"

Nithin Kamath, who is among the 31 members of the Council, will advise the central government on measures needed to build a strong ecosystem for nurturing innovation and startups in the country.

When Edelweiss AMC CEO Radhika Gupta’s image featured on a Parle-G biscuit pack

Radhika recently joined as a judge for the third season of startup reality show Shark Tank India.

A look at the CEO’s “first wow advertising moment”.

Condoms, onions, makhana: That’s what Indians ordered the most on Swiggy Instamart in 2023

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

Swiggy instamart witnessed a 3233 percent increase in the searches for air purifiers on its platform in November and stocked up to Rs 30,00,000 worth of air purifiers in Delhi- NCR and Mumbai.

Leadership 101: What bosses at ad agencies shouldn’t do

ployers also believe that increasing human-AI collaboration (37 percent) and reskilling/upskilling the workforce to meet the skill demand (25 percent) will be key strategies they want to implement. (Representational image by Markus Spiske via Unsplash)

Rule No. 1: Be the senior you wanted when you started working, not the one you got.