Author: Priyanka Nair

VML sets up new leadership team for Asia Pacific

Under the leadership of newly appointed VML APAC Co-CEOs Audrey Kuah (left) and Yi-Chung Tay (right), and with its regional principal offices in Mumbai, Shanghai, Singapore, and Sydney, the restructure sees the appointment of the following market leaders (by region) from January 1, 2024.

The agency will announce India’s leadership in Q1 2024.

From Walled Gardens to Concrete Jungles: What next for the marketers?

One of the biggest challenge for advertisers is going to be aligning APIs with what they have from other walled gardens and how these APIs are going to be consistent across other gardens in identifying common interests or a cross platform remarketing program. (Representative Image: Erik Mclean via Unsplash)

Decoding Google’s latest steps towards phasing out third-party cookies in its browser and its implications for marketers.

It is a good time to be a brand manager: Sameer Satpathy, CEO, ITC Personal Care

"Today, you have the licence and the tools to really innovate and build your brand. And competition is always good. With competition, efficiency comes in. It makes us better and also forces us to move faster than what we would have done," says Sameer Sathpathy, CEO, ITC Personal Care.

One of the biggest challenges a marketer faces today is how to engage with consumers who are moving away from mainstream media.

Mumbai user placed food orders worth Rs 42.3 lakh on Swiggy in 2023: Swiggy Report

India ordered 2.5 biryanis per second in 2023 on Swiggy. For every 5.5 chicken biryanis, there was one veg biryani ordered. The love for biryani expanded with 2.49 million users making a debut on Swiggy with a biryani order. (Representative Image: Raman via Unsplash)

From a customer who ordered 207 pizzas in a single day, to 271 cakes being Swiggy’d per minute on Valentine’s Day, here are facts and figures of the food delivery app that’s too good to be true.

Ad industry to see more transparent programmatic ecosystem in 2024: Madison’s Vikram Sakhuja

"With a strengthening economy, I expect advertisers to again put faith in long-term brand building over short-term promotional performance marketing," says Madison’s Vikram Sakhuja.

The partner and group CEO at Madison Media and OOH, believes 2024 will be a year when marketers will want to know all about consumer attention over impressions and plain-vanilla views.

India advertising market will grow by 11.4 percent in 2024: Report

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

Indian advertising sales grew +11.8 percent in 2023 to ₹1099bn ($14bn) and is the 11th largest market, as per MAGNA’s Global Ad Forecast.

TheSmallBigIdea enters Dubai

With clients like Sobha Realty, Lulu Group and Uganda Government in its kitty, the agency further solidifies its presence in the region. (Pictured Harikrishnan Pillai, CEO and co-founder at TheSmallBigIdea)

The company will now also offer digital marketing solutions to brands and businesses in the Middle East and North Africa region.

Havas acquires Hamburg-based performance marketing agency EPROFESSIONAL

Together with Tim Christiansen, Henner Uekermann will lead EPROFESSIONAL taking on the role of MD. In parallel, Uekermann will continue in his role as managing partner for the agency brand Arena Media in Germany, which operates alongside Havas Media as a second brand under the umbrella of the Havas Media Network. (Image: Tim Christiansen (left) and Henner Uekermann)

EPROFESSIONAL will retain its independent branding and join the organization under Havas Media Network.