Author: Priyanka Nair

Vivendi floats a plan to split its businesses

Canal+, Havas and Lagardère are currently experiencing strong growth in an international context marked by numerous investment opportunities.(Representative Image: AbsolutVision via Unsplash)

The French digital entertainment and communications company said its management board has proposed a study of the feasibility of a split into publicly-traded entities.

A third of online shoppers in India are Gen Z: Report

Spends on essentials like personal care & household items have increased for 48 percent of families. Consumption remains the same for 39 percent of families. The net score is at +34 this month. (Representative image by Brooke Lark via Unsplash)

By 2028 India’s e-retail market is expected to bounce back to 23 percent–25 percent growth levels & reach over $160 billion, stated a report released by global consultancy firm Bain & Company in collaboration with e-com platform Flipkart.

Global news publisher Axel Springer collaborates with OpenAI

The collaboration also involves the use of quality content from Axel Springer media brands for advancing the training of OpenAI’s sophisticated large language models. (Representative (main) Image: Jon Tyson via Unsplash)

With this partnership, ChatGPT users around the world will receive summaries of selected global news content from Axel Springer’s media brands including POLITICO, BUSINESS INSIDER, and European properties BILD and WELT, including otherwise paid content.

Epigamia promotes Rahul Jain to CEO

An IIT Bombay and ISB Hyderabad alumnus, Rahul Jain began his career in finance, working for Deutsche Bank’s Credit Structuring team. Post his MBA, he successfully launched Doctor Moo – a 100% organic milk brand. Later on, he partnered with Mirchandani to launch Epigamia.

Rohan Mirchandani and Ankur Goel also get new roles.

Duroflex Group onboards Sridhar Balakrishnan as group CEO

Sridhar Balakrishnan began his career at Marico, where he dedicated 17 years and grew to the role of chief operating officer for clusters across South Asia, Middle East & Africa. During his tenure at Marico, Balakrishnan managed the P&L of international business units, overseeing sales, business finance, and supply chain for the India business.

Balakrishnan will play a critical role in unifying the management and growth strategies of both the in-house brands under Duroflex Group – Duroflex and Sleepyhead.

Global ad spend to grow by 4.6 percent: Dentsu Forecasts 2024

The report shows that in 2024, significant media opportunities arise for advertisers from major cyclical sporting and political events such as UEFA EURO2024 and the US presidential election, driving increased investments both at a market and international level. (Representative Image: Anthony Rosset via Unsplash)

Digital continues to rise with 6.5 percent growth in 2024 to reach $442.6 billion and a 58.8 percent of overall spend, with retail media leading the acceleration of investment.

How game publishers can navigate in a post-cookie world

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

Native ads can bolster the efforts of game publishers and help them gain incremental revenue.

Interactive Avenues’ Amardeep Singh on advertising trends that can take the spotlight in 2024

In 2024, "there will be an increased emphasis on ethical advertising practices and promoting sustainability, as consumers demand greater corporate responsibility and transparency," believes Interactive Avenues’ Amardeep Singh.

According to the CEO of Interactive Avenues, brands will adapt to neuromarketing, decentralised advertising models, and ethical and sustainable advertising in the coming year.

Publicis Worldwide India’s Oindrila Roy on why 2023 was a complex year for branding

"It’s a personal belief that only a great culture can nurture great creativity. While we have set some great culture pillars for the agency, in 2024, it’s in the must-do list to help every team member understand the significance of our culture document and live it every day," says Publicis Worldwide India’s Oindrila Roy.

The managing director of Publicis Worldwide India says there were many reasons for this, one among them being consumers’ online communities becoming the go-to source for what they believe is trustworthy opinion.