Author: Priyanka Nair

ASCI revises advertising guidelines for education sector; invites public consultation

The Central Consumer Protection Authority (CCPA) stated that the use of Union Public Service Commission (UPSC) exam toppers by these institutes falls under "misleading ads" and "unfair trade practices" of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

This year, the education sector has contributed to 27% of objectionable ads that ASCI processed (Traditional education 22% and EdTech 5%).

Wieden & Kennedy India to handle Jio True 5G’s marketing duties

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

Wieden & Kennedy India will be designing and executing brand marketing communications for Jio True 5G.

Bookstrapping: All The Lives We Never Lived by Anuradha Roy

Anuradha Roy's book All the Lives We Never Lived recently won the Sahitya Akademi Award for 2022 in the English language category. (Image source: Amazon)

This book review comes close on the heels of International Women’s Day and in the middle of women’s month. Hence, we are celebrating a breakthrough Indian woman author, whose lexical lyricism makes reading effortless. Bookstrapping Rating: 3.5 stars

P&G India’s brand Whisper goes beyond advertising to talk about periods

Started in 2020, #KeepGirlsInSchool is an extension of what Whisper has been doing for the last three decades at the ground level through menstrual education in schools. (Image - A still from the brand's new ad film)

The feminine care brand has unveiled a new thought-provoking film titled ‘The Missing Chapter’ as part of the fourth edition of its #KeepGirlsInSchool (KGIS) movement. Here’s what went behind the making of the campaign.

Rohit Jawa is HUL’s new managing director and CEO; Sanjiv Mehta retires

HUL expects a gradual recovery in market demand to continue aided by increased Government spending, recovery in winter crop sowing and better crop realization. Rural income growths and winter crop yields are key factors that will determine the pace of recovery, Rohit Jawa said.

Rohit Jawa is currently the chief of transformation for Unilever in London where since January 2022.

This new advertising agency wants to get the ‘Fundamental’ right, keep good old advertising alive

Pallavi Chakravarti, Nishant Saurabh, and Anand Murty (pictured) are former senior executives of DDB Mudra.

Recently, Pallavi Chakravarti, Nishant Saurabh, and Anand Murty launched Fundamental, a new advertising agency. In an interview with Storyboard18, the trio shared their views about going independent and the need for a strong directional thinking in the business.

Dentsu hires Harsha Razdan as CEO, South Asia

Harsha Razdan is a well-known and respected leader with over 25 years of experience, having worked across large, global FMCG organisations PepsiCo and Unilever, and consulting practices including Accenture where he spent four years in the UK.

Harsha Razdan will be based in Mumbai reporting to Rob Gilby, CEO APAC, Dentsu.

Bookstrapping: Unfiltered, The CEO and the Coach by Ana Lueneburger and Saurabh Mukherjea

Ana Lueneburger and Saurabh Mukherjea's brave decision to be transparent can potentially trigger two kinds of reactions. One, why are they stating the obvious? Or two, look how honest they are, says our reviewer. (Image source: Amazon)

This book by Ana Lueneburger and Saurabh Mukherjea genuinely attempts to explain the coaching process end to end. The authors have kept it real and don’t gloss over the details. Bookstrapping Rating: 3.5 stars

Maruti Suzuki India initiates media pitch; GroupM and Dentsu in the running

Maruti Suzuki India is expected to raise its marketing spend by about 25 percent next financial year, which will take its spends to nearly Rs 1,000 crore in FY24. (Representative Image: Pablo García Saldana via Unsplash)

Maruti Suzuki India’s media account is on pitch. GroupM and Dentsu are in the final round, as per sources.