Author: Priyanka Nair

Content creators write books to enhance their personal brands

Currently, non-fiction books are teeming and vibrant. According to multiple reports, the share of non-fiction has gone up 58 percent in the last few years. Publishers observe that readers are picking up non-fiction books more than ever. (Image source - Amazon)

As Indian content creators are becoming authors, publishing houses are also gaining insights about Indian readers.

HUL’s sale of Annapurna and Captain Cook indicates the challenges of commodity branding in India

What are these commodity categories? In simple terms, these are categories where the consumer is not willing to pay a hefty price premium. To operate in these markets, you need to manage your margins very well and take quick calls when commodity prices move up or down. (Representative image by Brett Jordan via Unsplash)

If commodity brands are to be housed in a large corporate entity with other bigger businesses, there is a need to ensure that the division managing commodity branding is run differently.

ACKO Tech hires Siddharth Vinayak Patankar as chief creative officer and editor-in-chief

Siddharth Vinayak Patankar will be responsible for the overall content strategy to build brand love to connect with the audience through engaging and educative content. The new content division’s first play will be in the automobile and technology spaces, where Patankar will also be editor-in-chief.

As the chief creative officer, Patankar will lead ACKO Tech’s newly created content division and create an end-to-end content platform for the wider audience.

Dentsu Creative India’s Ajay Gahlaut calls it quits

The Indian unit of Dentsu Group Inc has been rocked by a series of senior-level exits since August 2021, potentially causing more departures and deepening turmoil at the advertising company.

Ajay Gahlaut was not reachable for comment at the time of filing this story. He joined the Japanese ad network in September 2021.

How small and mid-sized Indian ad agencies find their mojo, and grow

Agency executives believe that these days pitches are not worth it. As a result, many small and mid-size agencies are refusing to participate in a pitch if they aren’t paid for the time and effort they put into creating ideas and strategies. (Representative image by Craig McLachlan via Unsplash)

Independent creative shops stay away from pitches if they do not get paid for the time and effort they put into developing strategies and creatives.

From Oscars to Emily In Paris: Vahdam’s global CMO Sneha Beriwal on why the brand is brewing collaborative strategies

Beriwal’s previous stints included the role of a marketing manager for Dabur, head of brand and campaigns at Aditya Birla Fashion and Retail Limited and Joint Vice President - Product, Digital and Direct Marketing at Aditya Birla Health Insurance Company.

According to homegrown wellness brand Vahdam’s global chief marketing officer, brand collaborations are a great customer acquisition mechanism and open up new avenues for innovation.