Priyanka Nair – Page 34

Wavemaker India hires George Kovoor as chief creative officer

George Kovoor is an accomplished creative leader with three decades of experience in digital, social, tech, and mainline advertising. Over the years he has led creative teams across advertising agencies like Lintas, FCB, Digitas LBi and Ogilvy among others.

Kovoor joins Wavemaker after his eight-year-long stint with Ogilvy where he was digital lead – Mumbai and South operations.

Russell Barrett joins TBWA/India as chief creative experience officer

Russell Barrett joins the agency from Publicis Groupe's BBH India where he worked for more than twelve years.

At TBWA\India, Russell Barrett will be working with the local and global senior management team and will be responsible for driving the agency’s creative vision for their clients.

Levi Strauss’ Amisha Jain on Indian market trends, Lollapalooza and Deepika Padukone

Levi Strauss’ Amisha Jain, says "India is a key market for the brand and Asia as a whole continues to be a high-growth market for Levi’s. It’s a market in which the digital and innovation space continues to grow exponentially."

Amisha Jain, senior VP and MD of SAMEA, Levi Strauss & Co., says the brand will continue to drive conversations around women.

V S Mani’s GD Prasad on being a former ad man, Shark Tank, personal branding

V S Mani's founder GD Prasad, says, "Our ambition is sort of to become the Halidram’s of South India. We want to be the destination for South Indian food. Today, consumers want to experience a brand’s promise. We have got into the business of representing our food culture and want to take it far and wide. In this process, we are debunking a lot of existing prejudices." Pictured (L to R): Yashas Alur, GD Prasad, and Rahul Bajaj.

V S Mani’s founder GD Prasad talks about the coffee category’s need gap, the appearance on Shark Tank, and the power of personal branding.

Air India Republic Day Film: Desh Ka Naam, #HarAasmaan

Air India’s entire narrative is woven around the theme of Patriotism and is aesthetically brought out through crisp editing and subtle symbolism. (Images: Stills from the film)

Air India’s new film for Republic Day spotlights the dedicated effort of successive generations which have been charting the flight path of progress for an emerging nation.

Wavemaker India’s Vishal Jacob: Our product is our people and transforming them becomes critical

"Personally, I am excited about Generative Artificial Intelligence. Artificial Intelligence has been there for a while. However, the conversation around Generative Artificial Intelligence has picked up quickly because it is helping in creating content. That’s something consumers and brands haven’t experienced before. Of course, it has its pros and cons. Interesting times ahead for sure," says Vishal Jacob, chief digital and transformation officer, Wavemaker India

Vishal Jacob, chief digital and transformation officer, Wavemaker India, on new client demands, what excites CMOs these days, talent and skills in demand, and more.

How Shark Tank India gave startup brand TeaFit its biggest marketing lift

Post the Shark Tank fame, TeaFit has already accelerated its product launches and distribution strategies. (Image - Jyoti Bharadwaj with her sons Arastu and Agastya Priyedarshi)

Jyoti Bharadwaj, founder of homegrown beverage brand TeaFit, shares lessons picked from Shark Tank, what’s next for the brand, and more.

Generative AI: DALL·E to ChatGPT, what marketers should watch out for

Success stories of in-house ad agencies of brands keep floating around every now and then. Last year, when ed-tech company Byjus' in-house creative agency won a Silver Entertainment Lion at Cannes for its ‘Master’ Ji campaign, it created a lot of positive chatter mainly because it delivered quality work. Restaurant aggregator and food delivery app Zomato, that's known for its moment marketing campaigns, produces most of its work in-house. Its competitor Swiggy has a similar model. (Representational Image: No Revisions via Unsplash)

Wavemaker India’s report Spotlight 2023 spotlights what Generative AI can do for brands and what marketers should be careful about.

WPP’s Hogarth India appoints Karthik Nagarajan as CEO

Most recently, Karthik Nagarajan served as the head of GroupM's branded content and Wavemaker India's chief content officer.

Karthik Nagarajan will drive growth and innovation at WPP’s global creative production company.

Marketing Trends 2023: Wavemaker India spotlights Big Tech, Apple, Jio, e-commerce, AI

Jio Ads has the potential to emerge as one of the top advertising platforms in the country. Jio could accelerate social commerce and brands could look at potential partnerships. (Representational Image: Jiroe (Matia Rengel) via Unsplash)

Key takeaways from Wavemaker’s India report on potential disruptors that could impact marketing in 2023.