Priyanka Nair – Page 46

Moonlighting, quiet quitting, working from home: FCB’s Bella Patel on new work norms

Everything that we have gone through in the last two years is somehow branded. We went through ‘the great resignation’, ‘the great regret’, and now ‘quiet quitting’, says FCB's Bella Patel.

Bella Patel, global chief talent officer, FCB, shares her views on the latest HR trends and fixes that ad agencies need to make to retain talent.

Sneaker Culture in India: Women are buying as many sneakers as men, says SoleSearch’s Param Minhas

The Indian sneakers and streetwear industry are estimated to be at over $3 billion. Sneaker culture is becoming mainstream in India. For young Indians across cities, sneakers are social currency and a way of self-expression.

Sneaker culture in India is growing and so is the interest of marketers who are willing to collaborate with sneaker marketplaces.

Ad spends on gaming apps grow as brands find more value

Gaming platforms are levelling up marketing to target more marketers from across categories. They are also focusing on ad innovations in order to ensure gamers' experiences are not interrupted. (Representational image via Unsplash)

Millennial and Gen Z user base and high engagement on mobile gaming apps is attracting advertisers across categories.

Crypto Clues | Kim Kardashian episode has a lesson for Indian regulators

Ajay Seth emphasised that there has been an endorsement of earlier work done by ministers regarding regulations for stablecoins and unbacked crypto assets. (Representational image via Unsplash)

When celebrities and finfluencers peddle products, the logical questions that follow are of ethics and competence. The ethical issue can be resolved by fair disclosure and disclaimers. But who can judge competence and how?

Linkedin Report: CRED, upGrad, and Groww are top 3 startups in India

Topping LinkedIn's list CRED, valued at $6.4. The fintech startup is also setting new benchmarks for employee well-being by offering benefits such as ElderCare, egg freezing, and one-on-one support for mental wellness to its employees. (Representational image via Unsplash)

LinkedIn revealed the top 25 startups in India; CRED, upGrad, and Groww take top 3 spots

Wakefit’s Sleep Internship campaign: How sleeping leads to success

Wakefit and Spring Marketing Capital started Sleep India Sleep, a nationwide movement that hunts for a Sleep Champion who will be offered a prize of Rs10 lakh for an exceptional talent in sleeping.

Sleep India Sleep is a nationwide movement that hunts for a Sleep Champion. Find out how it works and how it worked for Wakefit.

Nike’s ‘Just Do It’ creator Dan Wieden dies at 77: A look at his work

Dan Wieden, co-founder of Wieden-Kennedy created the most famous tagline in advertising history, Nike’s ‘Just do it!’ He started off his career at McCann Ericksson where he met his future business partner David Kennedy.

Dan Wieden, co-founder of Wieden-Kennedy passes at 77. Let’s take a look at some of the most iconic ads created for Nike.

Varun Duggirala, Rohit Raj, co-founders of The Glitch, quit to start own ventures

Varun Duggirala, Rohit Raj, co-founders of The Glitch

Varun Duggirala is working on a slow-growth project; Rohit Raj plans to set up a fintech startup after quitting the WPP-owned The Glitch.

Wunderman Thomspon appoints Preeya Vyas as its first global chief experience officer

Preeya Vyas, global chief experience officer, Wunderman Thompson

Prior to this, Vyas was the chief strategy and innovation officer at DeVito/Verdi.

Nestle Global CEO Interview: Mark Schneider says, ‘It’s the start of the Indian age’

Nestle CEO, Mark Schneider in conversation with Storyboard18's Delshad Irani about how Nestle is future-proofing its brands and business, and focusing on the new bottom-line - People, Planet, Profits.

Mark Schneider, CEO of Nestle, shares that he is bullish on India, in an exclusive interview. Nestle plans to invest Rs 5000 crore in India by 2025.