Priyanka Nair – Page 45

Amitabh Bachchan in Ads: Journey of Big B, the Biggest Brand Ambassador ever

The badshah of brand endorsements, Amitabh Bachchan has been the face of brands as varied as Cadbury’s Dairy Milk, Navratna Oil, Dr. Fixit, Gujarat Tourism, Mankind, Pepsi, Rin, Ghari Detergent, upGrad, Flipkart, Tata Sky, Cycle Agarbatti, FirstCry, Tanishq and Kalyan Jewellers. He's pictured here in a new Dabur Red ad.

Amitabh Bachchan has appeared in hundreds of ads over his career. As he turns 80, we take a look back at his journey as a brand ambassador.

Metaverse valued at 1.2 billion dollars, gets only 38 active users in 24 hours: Report

The metaverse is still vexed by the disproportionality between large market values and a low number of actual users

Metaverse is popular with marketers but doesn’t seem to attract enough users, making it hard to justify the hype and sky-high valuations

Govt action to make media cheap is populism, creates pressure on broadcasters: Aroon Purie

Media has to do a balancing act – achieve financial viability and handle the pressure from the government and advertisers at the same time, Aroon Purie said while delivering the Subhas Ghosal Memorial Lecture 2022. (Representational image via Unsplash)

Capping prices for consumers has only led both print and broadcast media to rely heavily on advertising revenue, says India Today Group chairperson Aroon Purie

Broadcasters ramp up spending on landing pages to drive recall and reach

The expenditure on publicity in 2023-24 has been Rs 43.16 crore as on July 13, 2023, Thakur said. The total expenditure since 2018-19 on publicity amounts to Rs 3,100.42 crore. (Image via Unsplash)

Experts call the purchase of landing pages a bona fide marketing activity.

Dentsu Report: Marketers ask agencies to start leading and stop lagging

‘The Power of Modern Creativity: Insights for Today and Tomorrow’ report from DENTSU CREATIVE unpacks results from a survey of CMOs in the UK, US, China, India, and Brazil, asking what they need and want most from their agencies. (Representational image via Unsplash)

A Dentsu Creative report states that 85% of clients agree that while consumer behaviour has undergone rapid changes, the agency model is yet to adapt.

Hero MotoCorp’s VIDA V1 executes its maiden ad campaign with Wieden+Kennedy India

he account was won following a multi-agency pitch and will be serviced from the network’s Gurgaon office.

The EV scooter has released tongue-in-cheek print ads, and an outdoor innovation at Gurugram’s CyberHub.

Influencer Marketing Mavericks: How Mad Influence was built

Madhavan, now 26, runs a full-service digital marketing agency that started with one client in 2018. Today, they put together twelve to fourteen campaigns every day. What is it that they do exactly? Well, they work with influencers and, while technically Mad Influence is an influencer management agency, they do more than just connecting creators and brands. They are into digital marketing, social media management, content authoring and provide consulting services to businesses.

Gautam Madhavan, founder and CEO, Mad Influence, on why influencer marketing agencies are more than just talent agents.

Indians are more likely to stick to the same cell phone brand while upgrading: Report

YouGov RealTime Omnibus provides quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18 and over in 18 markets with sample sizes varying between 507 and 2004 for each market.

A third of Indians are likely to upgrade their cell phones with the same brand, as per the latest survey from YouGov

Matrimony.com launches Techiematrimony for IT and software professionals to find a match

Matrimony.com is India’s leading consumer Internet Company managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 110 self-owned retail outlets across India.

Matrimony.com has launched Techiematrimony, an exclusive matchmaking portal for IT, software and technology professionals after having a very successful run in helping lakhs of IT professionals fins a life partner in the last 22 years.

38 things Dan Wieden did beyond creating ‘Just do it’ for Nike

Dan Wieden, co-founder of Wieden-Kennedy created the most famous tagline in advertising history, Nike’s ‘Just do it!’ He started off his career at McCann Ericksson where he met his future business partner David Kennedy.

Wieden+Kennedy India’s chief creative officer Santosh Padhi writes how his legendary boss Dan Wieden made advertising an aspirational industry.