Priyanka Nair – Page 48

News18 India leads the show yet again

The proposed guidelines include crucial definitions, accessibility standards, Indian sign language guidelines, how accessibility can be achieved in feature films, highlights on processes and implementation, role of exhibitors, details of public awareness and details on grievance redressal. (Representational image via Unsplash)

As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market

75% of brands have been advertising on mobile game apps for more than a year: InMobi

Representational image via Unsplash

The Mobile Game Advertising 2022 report says 3 in 4 have significantly increased their investment in mobile gaming advertising in the last year, owing to higher audience attention and engagement

Influencer Marketing Mavericks: Clout Talent, Pocket Aces

Team Clout Talent

After its talents’ success on streamers, Pocket Aces set up Clout Talent to address a very specific need.

Is it sextech brand IMBesharam’s phata-poster-nikla-hero moment?

(Left) Raj Armani, co-founder of IMBesharam (Right) Shweta Sangtani, Aashish Mehrotra, and Tanisha RK, co-founders of Sangya Project

Raj Armani, co-founder of IMBesharam, talks about the next revolution in the sexual wellness category, expansion plans and investment in Sangya Project.

Life and times of Maruti Suzuki in India

Maruti Suzuki Jimny - the modern Gypsy, to be launched in India soon.

A close look at Maruti Suzuki’s successful run over the years in the Indian auto industry.

Adobe India’s Anindita Veluri thinks India is a sachet-style economy

Anindita Veluri, Head of Marketing, Adobe India

The marketing chief dives into the market opportunities, challenges, metaverse, web 3.0, and more.

The rise and perils of employee influencers and founder brands

Is the pursuit to build personal brands and the race for clout clouding platforms? (Representational image: Austin Chan via Unsplash)

Corporate India and the professionals from the advertising industry are expressing their opinions like never before. However, there are attendant perils.

Will Dentsu Group’s ‘One Management Team’ fix its image crisis?

(Representational image via Unsplash)

As the Japanese ad network drops the international CEO role, industry insiders tell Storyboard18 that the company is complicating its ‘transformation’ strategy.

Cadbury Dairy Milk wants consumers to find new moments of happiness

The latest Cadbury Dairy Milk commercial adds a new dimension to the brand’s generosity narrative and nudges people to be there for someone. Image: A still from the ad.

The commercial adds a new dimension to the brand’s generosity narrative and nudges people to be there for someone.

Going to build our technology, engineering hub out of India: Criteo’s Brian Gleason

"Criteo makes roughly a billion dollars in overall revenue and India is certainly in the top seven of our markets," says Gleason.

The chief revenue officer of Criteo talks about the potential of the open web and the India market.