Brand Makers – Page 118

Remembering Pratap Bose: Face of India’s OOH advertising, entrepreneur and mentor to many

With over two decades of experience working with top agencies such as Ogilvy India and DDB Mudra Group, Pratap Bose was known for his expertise in building the outdoor advertising business in India.

Advertising veteran Pratap Bose passed away on Thursday after battling a major illness. He is survived by his wife and two children. Industry executives at Storyboard18 expressed disbelief at the untimely demise of the ad veteran and remembered him as an ever-smiling calm individual who not only dreamt big but also helped many to achieve their true potential.

Advertising veteran Pratap Bose is no more

With over two decades of experience working with top agencies such as Ogilvy India and DDB Mudra Group, Pratap Bose was known for his expertise in building the outdoor advertising business in India.

Pratap Bose co-founded The Social Street, a marketing communication agency, in 2015.

Swiggy’s VP of marketing Ashish Lingamneni quits; Aparna Giridhar replaces him

Ashish Lingamneni comes with an experience of 15 years and started his career at Deloitte Consulting as business technology analyst. From there, he moved to Colgate Palmolive and he joined Johnson & Johnson (J&J) as a management trainee. He held various roles at J&J, and his last role was customer marketing manager. Before joining Swiggy, he was with Ola’s marketing team. (Image source: LinkedIn)

Ashish Lingamneni plans to explore the world of AI and technology in his next stint. Recently, Saurabh Nath, Swiggy’s head of brand marketing also quit.

Shemaroo Entertainment ropes in Anuja Trivedi as chief marketing officer

Anuja Trivedi brings over 15 years of rich experience in strategy and media and entertainment industry, having held senior leadership roles in reputed organizations such as Disney Star, World Gold Council, McKinsey & Company, Morgan Stanley and PwC.

In her new role, Anuja Trivedi will lead the company’s overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives and strengthening consumer engagement.

CXO Moves: Entries, exits and elevations at Mondelez, Marico, Lowe Lintas, Zee Media, Good Glamm Group, Razorpay and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Deepak Iyer, Saugata Gupta, Prateek Bhardwaj and Abhay Ojha)

Executive moves in the world of brands and agencies.

Bookstrapping: The Hidden Hindu trilogy

One cannot miss the tendency for descriptive writing; the scenes are set vividly.The description of Paatal Lok as more beautiful than Swarga Lok in book three, is a case in point. (Image source: Amazon)

The reviewer gives a holistic view of each book and the beautiful description of Paatal Lok which is more mesmerising than Swarga Lok. Rating: 3 stars

Baseline Ventures sets up CSR arm to support young athletes

As a part of this initiative, Baseline Foundation will be supporting Riya Sachdeva, the tennis prodigy in her advanced tennis training.

The CSR arm will collaborate with training centres and academies in order to facilitate physical and theoretical training in sports to sports talents.

Mondelez International makes Deepak Iyer as EVP and president, Asia Pacific, Middle East and Africa

Since 2016, Deepak Iyer has successfully led the company’s India business driving sustained double-digit revenue growth, significantly expanded profit margins, strong cash flow generation and the adoption of advanced technologies and use of consumer data.

Deepak Iyer replaces Maurizio Brusadelli, who will leave the company in June to pursue another leadership opportunity.

Lowe Lintas promotes Prateek Bhardwaj to chief creative officer and head of creative, India

Prateek Bhardwaj brings over 24 years of industry experience, having won numerous prestigious accolades for his work, including the Grand Prix at Cannes Lions and Jay Chiat Awards, and the coveted Black Pencil at D&AD. He has also been a creative entrepreneur who founded and ran Eleven Brandworks out of Mumbai and Gurgaon.

Amongst other changes, Sagar Kapoor takes charge as chief creative officer, Global Brands, and will also oversee the Mumbai creative operations of the agency.