Category: How it Works

AI and tech poised to revolutionize India’s creator economy

Adobe’s latest innovations allow creatives to free up time to focus on unique creative expression, as well as work on more strategic, higher-value work. (Representative image by Possessed Photography via Unsplash)

A tech charged ecosystem that consolidates community engagement, content management and monetization will allow creators to push boundaries and imagine the unimaginable.

Goenkas move SAT against SEBI’s confirmatory order

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

Punit Goenka argued that such an order before the investigation’s completion was unjust, seeking an interim stay and the quashing of the SEBI order.

Weekly Shorts: Tap the right holiday influencers during festive and winter season

Choosing the right holiday influencers to amplify your enticing Halloween, Black Friday, Cyber Monday, Christmas, and even Diwali deals stands as the pivotal task. (Representative Image: Toni Hukkanen via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Explained: Trademark infringement in Google Ads, keywords and policies

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

DRS Logistics complained that Google’s use of its trademark as a keyword was diverting users to rival websites. The Ads Trademarks policy is in compliance with the Indian Trademarks Act (TM Act) and does not amount to infringement of trademarks. This has been upheld by the recent Division Bench decision of the Delhi High Court.

Why TV and digital media companies are pursuing esports IPs?

While digital streaming platforms like Rooter and Loco have always streamed gameplays and tournaments, involvement of mainstream media in televising or streaming boosts the reach, recall and engagement of these events to a whole new level. Representative Image via Unsplash

According to experts, the biggest reason behind mainstreaming of esports is that it is now reaching a much broader and diverse audience, including those who have previously never been exposed to it.

Healthy India | No-tobacco warning — here’s why the mandatory rule extended to OTT platforms

Prohibiting all forms of tobacco marketing aimed at the youth on social media is essential. Additional checks and balances must be reinforced to thwart the tobacco industry's relentless efforts to hook youngsters and replace consumers lost to tobacco-related diseases. (Representative Image: Mathew MacQuarrie via Unsplash)

The youth, the largest consumers of OTT content, are particularly susceptible to tobacco influence. With a staggering viewership of 658 million in India as of February 2022 and young adults aged 18-24 spending nearly 39 minutes daily on these platforms, the impact of this intervention can be profound, writes Dr. K Madan Gopal.