How it Works – Page 126

Print advertising gains momentum in H1 2023; brands seen boosting festive ad budgets by up to 15%

As per TAM numbers for the first half of the year, the top sectors dominating the print advertising landscape in the first half of 2023 came from diverse interests. The education sector claimed the lead with a substantial 19 percent share, emphasising its commitment to reaching a wide audience. Following closely, services and auto industries secured the second and third positions with 16 percent and 11 percent stakes, respectively.(Representational image via Unsplash)

Between January and June 2023, a total of 51,000 advertisers with 67,000 brands exclusively advertised in print.

NCLAT grants hearing to IDBI Bank for insolvency proceedings against ZEE

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

IDBI Bank’s petition alleges that Zee had previously committed to guarantee loans issued to Siti Networks via a DSRA guarantee.

Brand Blitz Quiz attracts participants from different corners of India; on-boards marquee panelists

Hosted online by quiz master Sai Ganesh, founder of India Wants To Know, each round will feature industry experts and celebrity panellists from the business and brand world, infusing excitement with their expertise and insights.

Storyboard18’s first edition of Brand Blitz Quiz has received over 600 registrations from different parts of India including Shillong, Bokaro, Thrissur, Tezpur, Surat, Trichy, among top metros.

Future of e-commerce spending remains positive: Redseer

Consumers are becoming more aware of the impact of their spending decisions, with 70 percent believing they can "vote with their dollars" by supporting brands that show good citizenship and Supporting small business owners. (Representative Image: Hanson Lu via Unsplash)

Consumer spends in the last quarter was robust across online and offline retail, as GMV grew alongside a moderating inflation and rising income levels. The eCommerce spending sentiment for Q2 FY24 remains positive with an ECCI (eCommerce Consumer Confidence Index) of 131 with a minor dip from the previous quarter.

10 crore viewers tune in for Bigg Boss OTT, setting new record for JioCinema

Engagement for the season was also at an all-time high for 24-hour live streaming ecosystem of the show with over 5.5 crore users engaging through interactive features such as multi camera feeds, audience takeovers in hype mode, meme the moment, live Chats and others. (Image source: Moneycontrol)

The season clocked close to 3000 crore minutes of watch time, making it the most streamed entertainment property, next only to the IPL.

YouTube announces a long-term vision for medical misinformation policies

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

The streaming platform will streamline dozens of existing medical misinformation guidelines to fall under three categories – prevention, treatment, and denial.

Online gaming platforms face Rs 45,000-crore tax demand

Earlier this month, the Centre filed a special leave petition in the Supreme Court appealing against the Karnataka High Court ruling quashing the tax demand notice of the DGGI imposed on Gameskraft. (Representative Image: Carl Raw via Unsplash)

The Directorate General of GST Intelligence (DGGI) is likely to issue notices to these companies soon.

Print advertising sees 5 percent growth in H1, Maruti Suzuki leads advertisers list

Earlier, Anurag Singh Thakur, Minister of Information and Broadcasting, had launched the Press Sewa Portal, the online portal of the Press Registrar General, for receiving various applications as mandated by the new Act.

First half of 2023 witnesses the education sector topping with 19 percent share of ad space followed by services with 16 percent.

Devendra Fadnavis: Politics is all about building a brand

Devendra Fadnavis further mentioned how politicians need to start thinking of smart communication strategies. “Today, communication is more of perception and myth. People have very short memory because every second, they have something to consume via their mobile, television or some other medium. It is the time where communication has to be smarter,” he explained. (Image source: Moneycontrol)

At a recent event hosted by the International Advertising Association (IAA), Maharashtra’s deputy chief minister, Devendra Fadnavis spoke about the importance of communication in politics, brand Maharashtra, his all-time favourite ad and more.

Weekly Shorts: Influencer brand trip: effective or controversial?

Influencers share their journey all over social media when they go on trips, building mass awareness, starting meaningful conversations, and offering a fresh perspective for your brand's storytelling. (Representative Image: Annie Spratt via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.