AAAI is looking to engage the new gen and younger advertising executives by hosting discussions on the future of creativity.
Category: How it Works
Marketing Mocktail: Sight to Insight – consumer insights explained
If brand marketing is the business of ideas, then consumer insights are the illuminating force behind them. Unfortunately, marketers use the word ‘insight’ loosely. Everything from data to research findings to general observations are termed as insights.
Simply Speaking: Velvet rope – the tightrope between longing and belonging
Broadly the quest for status via consumption is an intended outcome of prestige brand consumption. It signals that we have access, to something exciting, enriching and more fun.
Goafest 2023: Is AI friend or foe? Microsoft’s Amrita Thapar and Agnello Dias dispel myths
Artificial Intelligence takes centre stage during a discussion at the curtain raiser of Goafest 2023. Here are the key takeaways.
How IPL 2023 became a thriving democracy of brands
It wouldn’t be surprising if Digital becomes the mother play of it all, and television regresses into the status of a niche-play. In the bargain every brand can advertise.
Wavemaker’s Ajay Gupte: IPL is a nice bump up for viewership. For advertisers, it is a huge playground
Ajay Gupte, CEO-South Asia of Wavemaker shares his snap take on the Indian Premier League and its digital viewership leap.
Weekly Shorts: Building a robust men’s grooming brand with influencer marketing
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Explained: How AI and precision marketing has transformed election campaigns in India
Real-time surveys and integration of booth-level data to target individual voters to firing hundreds of posts in multiple languages simultaneously, election campaigns have changed with the advent of tech and AI.
Big Surge: TATA IPL 2023 on JioCinema gets record-breaking 1300 cr+ video views in first 5 weeks
A record-shattering for TATA IPL 2023 on streamer JioCinema continues as the platform clocks over 1300 crore video views in the first five weeks of the league.
Disney+ Hotstar loses 4.6 million subscribers in second consecutive quarterly drop
Disney+ Hotstar’s subscriber decline for the quarter is its biggest one until now. It comes amid a loss of marquee content from the streaming service.