Quantum Brief – Page 14

Storyboard18 Visionaries – Bengaluru chapter: Blockbuster celebration of marketing brilliance

From decades-old organizations to decade-old startups, leaders across a spectrum of companies and industries gathered at the Storyboard18 - Visionaries Bangalore edition on February 28. (From top left: Ramesh Srinivasan, Ishita Grover, Ravi Desai, Pranesh Urs. Bottom left: Shubhranshu Singh and Sumit Virmani)

Over a hundred marketing leaders and CXOs gathered to celebrate leading marketing minds at the Bengaluru chapter of Storyboard18 Visionaries.

Reliance’s Viacom18 signs a binding agreement with The Walt Disney Company

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

The agreement, which would see the businesses of Viacom18 and Star India combined, would value it at Rs 70, 352 crore on a post money basis.

Reliance Consumer Products inks partnership with Srilankan beverage brand Elephant House

This move is in alignment with Reliance’s strategy to increase its beverage offerings in a market, which is still dominated by multinational giants Coca-Cola and Pepsi. (Image source: News18)

Elephant House is owned by Ceylon Cold Stores, which is Sri Lanka’s largest listed conglomerate. Beverages like Necto, Cream Soda, EGB (Ginger Beer), Orange Barley, and Lemonade, among others, are marketed under the Elephant House brand.

ASUS launches new campaign with comedian Bhuvan Bam

Bhuvan Bam epitomizes the spirit of gaming, exuding his trademark energy and humor while championing the prowess of the ROG Zephyrus G16.

his campaign aims to ignite the passion of creators and gaming enthusiasts alike, inviting them to explore the potential of gaming with the ASUS ROG Zephyrus G16 – the first gaming laptop in India with an OLED panel.

MAdtech Point: Data Clean Rooms as the curator in the digital advertising supply chain

With curation, publishers will be able to collaborate with data providers, brands, and retailers in a privacy compliant manner to build PMPs, package their first-party data with inventory from third-party publishers to sell to buyers. (Representative Image: PAN XIAOZHEN via Unsplash)

Curation shifts the power to leverage, back to the publisher from the DSPs and SSPs and rightfully help the publishers take control over not only their data, but also their partners data, including the advertiser. Clean Rooms as the Curator offers five significant commercial advantages, writes Gowthaman Ragothaman.

DailyHunt in talks to acquire homegrown app Koo

In 2o23, Koo had integrated OpenAI’s ChatGPT to help users in creation of posts. (Image source: News18)

Mayank Bidawatka, founder, Koo, had announced in September 2023, that Koo was looking for fundraising opportunities or tie-up with a strategic partner, in order to help scale its operations.

RK Swamy Limited to announce price band for upcoming IPO

Ahead of the IPO, the company raised Rs 187.22 crore through its anchor book on March 1. Nippon Life India was the largest institutional investor in the anchor book, picking Rs 50.03 crore worth of shares followed by Aditya Birla Sun Life Insurance Company, which bought Rs 20 crore worth of shares.

The company is the first integrated marketing service group to go public in India.

Titan Company to purchase 0.36 percent stake in CaratLane

In August 2023, Titan had increased its stake to 98.28 percent in CaratLane, through the additional acquisition of 27.18 percent share for an amount of Rs 4,621 crore. (Image source: Moneycontrol)

Titan currently owns 99.64 percent of total equity share capital of the jewellery brand.

Elections 2024: Meta’s awareness campaign ‘Know What’s Real’ to tackle misinformation in India

The 'Know What's Real' initiative, spanning eight weeks, is geared towards educating users on identifying and addressing misinformation prevalent on WhatsApp and Instagram. By promoting digital best practices and showcasing available safety tools, Meta hopes to empower its user base in navigating the complex landscape of online information. (Image source: CNBC-TV18)

Meta is also part of the several big tech firms globally who have pledged to help prevent deceptive AI content from interfering with this year’s global elections.

ZEE Entertainment expands the scope of Independent Committee to investigate allegations

According to ZEE MD and CEO, Punit Goenka their plan is now be centred around three key aspects. These included frugality, optimisation and sharp focus on quality content.(Image source: Moneycontrol)

The Independent Investigation Committee will be chaired by Justice Satish Chandra and comprise of ZEE’s independent directors, Uttam Prakash Agarwal and P.V.R Murthy.