Category: Quantum Brief

PM Modi launches #MeraPehlaVoteDeshKeLiye campaign to encourage young voters

In a statement on X, Prime Minister Modi expressed his excitement about the awards, saying, "At 10:30 AM tomorrow, 8th March, I will be presenting the first ever National Creators Award. These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator's community." (Image taken from @narendramodi via Twitter)

The Prime Minister has also issued an appeal to influencers across platforms to actively engage in the campaign.

SC imposes ad ban on Baba Ramdev’s Patanjali Ayurved; slammed for flouting orders against misleading ads

“The entire country is taken for a ride!,” and the government is "sitting with its eyes closed,” Justice Ahsanuddin Amanullah said. (Image source: YouTube)

“The entire country is being taken for a ride” and the government is “sitting with its eyes closed”: The Supreme Court issued a show-cause notice to Patanjali Ayurved for going back on its promise to not make misleading claims in its ads.

India’s leading marketers to meet at Storyboard18 Visionaries – Bengaluru chapter

Through candid conversations and dialogues at the Visionaries' chapters, our industry leaders share their views on how technology, consumer behaviour, and media will reshape the marketing landscape. (From left to right: Hina Nagarajan, managing director and CEO of Diageo India; Britannia’s vice-chairman and managing director, Varun Berry and Dr Rohini Srivathsa, chief technology officer, Microsoft India and South Asia)

After a blockbuster start in Delhi in 2023, the next Visionaries edition in Bengaluru spotlights the power of building enduring brands and accelerating purposeful growth in India’s techade.

Ogilvy’s Shagun Agarwal and Chaitali Mane clinch victory at AAAI’s Young Lotus Contest

Rohit Ohri, global partner at FCB said, "“The AAAI Young Lotus Contest provides a platform for young minds to use their creativity to make our world a better place. This year, it's been encouraging to see the participants' enthusiasm to tackle one of the burning issues of our time – the need for clean air." (Image source: Facebook)

Under the theme “BREATH OF CHANGE: INNOVATING FOR CLEAN AIR IN INDIA,” contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability.

SpiceJet’s turbulent aviation journey: Explained

In February, SpiceJet announced its plan to cut down on its workforce. Around 1,400 employees, which constitutes 15 percent of the total workforce are likely to be given the pink slip. (Image sourced via CNBC-TV18)

Starting as a regional airline in 2005, SpiceJet faced various lows of financial turmoil and survival struggles. What was the cause for the airline’s fall from grace? Let’s find out.

Google’s $700 million settlement seems skeptical to US Judge

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

At a hearing on Tuesday, US District Judge James Donato seemed skeptical of this settlement. He said that the accord seems to be giving short-shrift to consumers in its overall compensation as well as the broad release it gives the company through future lawsuits, Business Standard reported.

One One Six Network enters into a strategic alliance with Centrick Marketing Solutions

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Through this alliance, Centrick Marketing Solutions’ clients will have the ability to leverage and utilise One One Six Network’s global database of human brands, sports personalities, actors, celebrities, category specialists and market voices.

McDonald’s India operator Westlife Foodworld denies ‘fake cheese’ claims

"The confirmation from the FSSAI explicitly states that “Articles in question contain Cheese or cheese product as a part of composition and does not contain analogue in dairy context in any form”. This clean chit is a testament to McDonald’s India’s commitment to upholding stringent food quality standards across all its restaurants, at all times," added the QSR firm. (Image source: Unsplash)

Westlife Foodworld Limited (WFL), who owns and operates McDonald’s restaurants across 11 states in West and South India took to LinkedIn to officially clarify that the cheese used in their products is real and actually contains cheese.

Amazon Pay gets RBI’s payment aggregator license

The regulator gave its go ahead to the payments app to carry out business as payment aggregator, which will allow it to facilitate ecommerce transactions through its app, Moneycontrol reported. (Representative Image: Christian Wiediger via Unsplash)

Amazon Pay secures payment aggregator license from RBI. The RBI has given the license to as many as 10 companies since the start of 2024, including Zomato, Juspay, Decentro, Zoho and Stripe.