Quantum Brief – Page 196

Google Bard now available in over 40 languages, including nine Indian languages

Wireless subscribers increased from 1,158.49 million at the end of December 2023, to 1,160.71 million at the end of January 2024, registering a monthly growth rate of 0.19 percent. (Image by Markus Spiske via Unsplash)

Google launches new features in Bard to help users better customise their experience, boost their creativity and get more done, including the ability to add images in Prompts, listen to Bard’s responses out loud, and easily adjust Bard’s response to be longer, shorter.

Instagram to introduce its branded content tools on Threads

Meta also indicated that it will continue to invest in artificial intelligence (AI) and the metaverse.

As per a report, the branded content tools will enable marketers to engage in paid promotions on Threads.

Snapchat leads the way in digital advertising in India in Jan-March 2023: TAM

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

The TAM report shows how digital advertising in India is growing rapidly, with mobile display and programmatic being the most popular methods.

Baseline Ventures signs badminton duo Gayathri Gopichand and Tressa Jolly; secures sponsorship from Muthoot FinCorp 

The remarkable duo, Treesa Jolly (left) & Gayathri Gopichand (right) have showcased their extraordinary skills by clinching one BWF title and winning medals at the Commonwealth Games, are climbing up the ladder in the world of badminton.

This multi-year collaboration will have the duo sport the Muthoot FinCorp logo prominently on the front chest of their playing jerseys during all BWF International events.

Godrej Magic unveils its new Magic Floor Cleaner with Anil Kapoor as its brand ambassador

Anil Kapoor who was recently seen in The Night Manager 2, teamed up with the brand for a cheerful television commercial to create awareness of this floor cleaner format.

Godrej Magic Floor Cleaner presents a concept that not only ensures effective cleaning but also contributes to reducing plastic waste and energy consumption

Retail inflation snaps falling streak, rises to 4.81% in June

In the last six to nine months, in categories where commodity prices have cooled, most of the companies have reduced product prices or increased the weight of the packs. They have also expanded their advertising and promotion activities. (Representative Image: Fikri Rasyid via Unsplash)

Economists had expected headline retail inflation to rise to 4.6 percent in June.

We are trying to make the brand and the product more accessible: Subway

Mayur Hola, chief marketing officer, Culinary Brands stated, "Be interested in as many things as you possibly can, not because people say so or because it's the right thing to do. If you have enough things that interest you, it will reflect in every part of your life, be it personal or professional, and just make you that much more interesting."

Mayur Hola, chief marketing officer, Culinary Brands says the brand will be amplifying their marketing initiatives in India in the months to come and their new campaign is just the beginning of that journey.

Carlsberg selects Dentsu’s iProspect as media company

“Ask for the ditches instead of the pitches,” she said.

From January 2024, iProspect will assume responsibility for all media planning and buying duties for Carlsberg Group as its media agency of record.

Reliance Retail, Jindal and GBTL make offers to acquire bankrupt Future Enterprises

One of the concerns cited by these organisations is that OTT service providers are already regulated under the IT Act 2000 which will be replaced by the upcoming Digital India Act (DIA). Therefore, such consultations should form part of Digital India Act and any other additional consultations by regulators like TRAI will also lead to overlap of regulatory structure. (Image by Jessica Tan via Unsplash)

The National Company Law Tribunal admitted Kishore Biyani’s Future Enterprises for corporate insolvency on February 27.

Chivas and Absolut maker Pernod Ricard to roll out new brands, says India CMO, Kartik Mohindra

Kartik Mohindra, CMO, Pernod Ricard India

In a conversation with Storyboard18, Kartik Mohindra, chief marketing officer, speaks on emerging consumer trends and why whisky remains the country’s staple alcoholic drink.