Quantum Brief – Page 197

RIP – Real money gaming industry in India: Ashneer Grover

Grover who recently launched his own fantasy gaming app Crickpe put out a tweet that said, ‘It was good fun being part of the fantasy gaming industry - which stands murdered now’ (Image source: News18)

The 50th GST Council meeting on Tuesday agreed to tax online gaming at the rate of 28 percent on full face value amount at par with horse racing and casino

How marketers can use hyper-personalization to drive business growth

If you pay people well, if you pay people the fair wage, the data quality also seems to improve. (Representative Image: Intricate Explorer via Unsplash)

Hyper-personalization transcends basic segmentation, allowing brands to deliver highly relevant and targeted experiences based on deep consumer insights.

What does Rahul Dravid’s mother think about his infamous CRED ad?

The Board also appreciated VVS Laxman for his exemplary roles as head of NCA and as the stand-in head coach.

In a conversation with Kunal Shah, Rahul Dravid spoke about his life after playing ‘Indiranagar ka Gunda’ for CRED.

Zee-Sony merger timeline uncertain amid regulatory challenges

Talking about Punit Goenka’s role in the new company, the order had said, “That very role in ZEEL is under question and therefore, till the final outcome of the proceedings in the instant matter, it would be appropriate that he is not part of the management of ZEEL or any corporate avatar of it.”

If the merger is able to overcome the challenges it is facing, it could create a powerful new player in the Indian media landscape.

Hasan Minhaj pays a hilarious tribute to Adobe’s PDF

In the second spot, Hasan Minhaj is seen talking to people about the importance of Acrobat and liberating them from the hassle of using paper and switching to the software. (Still from the ad)

Two ad spots were released by the software giant to celebrate PDF’s 30th anniversary.

Domino’s burning pizza slice billboard stunt: original or inspired?

In a bid to promote its latest Red Hot Pizza Range, Domino's has blended innovation with creativity and turned heads with an experiential billboard campaign. To showcase its latest offering,

Domino’s joins the likes of brands such as Zomato, Bata India, Tanishq, and Hyundai that have also achieved customer delight with unique OOH ads.

Roostels India collaborates with Viacom18 Consumer Products to open experiential resort in Ahmedabad

The launch event in Ahmedabad was attended by Indian actor Sonu Sood.

The brand plans to launch similar adventure-theme resorts in Bengaluru, Shimla and other popular holiday destinations.

Why is Viswanathan Anand sweating buckets in Subway’s new commercial?

The ad sees the ever-present dilemma of awkward social interactions and not being able to decide what and how to order at Subway. Vishy Anand is seen sweating copiously, unable to speak a word while thinking of what to order. He gives up and runs for the door, only to hit the glass door and fall.

Chess maestro Viswanathan Anand promotes Subway’s new ready-made range of sandwiches, Hotsellers.

BGMI’s return sparks brand partnerships, sponsorships and revenue surge in India’s gaming landscape

Games like BGMI offer brands an opportunity to engage with Millennials and Gen Z. Brands can monetise through in-game ads, sponsorships, merchandise sales and create immersive experiences too. (Represengtative image: Glenn Carstens-Peters via Unsplash)

Experts foresee a 40 percent rise in overall cash flow for the gaming industry in coming days.

Zee-Sony merger in limbo as SAT upholds SEBI’s order and NCLT reserves own

The bench comprising Justices Surya Kant and KV Viswanahan has informed the Ajit Pawar Group that serious action will be taken if the order wasn’t obeyed.

SAT’s decision can be a setback for the merger said experts.