Quantum Brief – Page 198

Pizza Hut collaborates with Pepsi for its ASMR ad

The short video was filled with ASMR sounds to awaken cravings.

Indian food brands have been using ASMR in the communication strategies to create immersive experiences. Watch Pizza Hut’s spot here.

PepsiCo’s sustainable move, uses recycled plastic bottles

The Pepsi Black rPET bottles are made from 100 percent recycled plastic and are manufactured in India in partnership with Srichakra Polyplast (India) Private Limited with the bottling partner, Varun Beverages.

This launch is part of PepsiCo India’s mission to build a positive value chain through a circular, inclusive economy where packaging never becomes waste.

Havas Worldwide India wins Mamaearth’s creative mandate

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

The scope of the mandate will include creating cornerstone campaigns for the brand, including ATL, BTL, and digital.

SAT Upholds SEBI’s Order: Zee promoters barred from key positions in listed entities

On June 12, Sebi issued an interim order, prohibiting the Goenkas from serving as directors or key managerial personnel in any listed company or its subsidiaries.

The National Company Law Tribunal (NCLT) will also be hearing on the Zee-Sony merger case on July 10

Hershey India’s MD Geetika Mehta on booming chocolate demand, product innovation and entering rural market

Toothpastes, biscuits, and chocolates preserved their rankings at 5th, 8th, and 9th places, respectively, in Jul-Sept’23 compared to April-June 2023.

Geetika Mehta, managing director of Hershey shares insights and trends about the Indian chocolate industry.

#TBH: Ad world attrition hits the roof

A couple of decades ago, an ad agency that managed to keep its employee turnover rate at 7-8 percent a year was laudable as the industry norm was 12-15 percent. (Representative Image: Jac Alexandru via Unsplash)

The advertising industry remains notorious for its long and stressful working hours which may be driving away young talent more inclined towards work-life balance. What’s pulling people outside agency jobs is the rise of digital marketing and the tech industries– sectors that have opened up a new world of possibilities for young professionals.

Category: Quantum Brief

Pizza Hut collaborates with Pepsi for its ASMR ad

PepsiCo’s sustainable move, uses recycled plastic bottles

Havas Worldwide India wins Mamaearth’s creative mandate

SAT Upholds SEBI’s Order: Zee promoters barred from key positions in listed entities

Hershey India’s MD Geetika Mehta on booming chocolate demand, product innovation and entering rural market

#TBH: Ad world attrition hits the roof

HDFC ERGO makes BBH India as its creative agency

Biz Moves: Saatchi & Saatchi Propagate, Rediffusion and Sociowash

ICC Men’s World Cup Ad Rates Revealed

Mast & Meh: Uncle Chips, Angel One, Bank of Baroda, Kerala Tourism