Quantum Brief – Page 199

Meta-Threads: How brands reacted to Twitter-rival Threads’ launch

Brands seemed to be having a gala time with their first day on Meta’s Threads app. (Image by Karsten Winegeart via Unsplash)

Brands including Zomato, Netflix, Sony, Tatacliq, and Zepto among others came up with witty posts on Meta-owned Instagram’s Threads app.

Harley Davidson re-enters India; Will Royal Enfield lose its throne?

The >250 cc segment is the most popular category in India and RE currently dominates it with the Classic 350 and the Bullet. A lot of brands try to compete in this category since it revives the most traction but none are able to overtake RE. (Representative image by Henk Van der Westhuizen via Unsplash)

Eicher Motors has a pretty large stronghold on the Indian market, largely due to the Royal Enfield brand. Royal Enfield provides a good quality, butch motorcycle with road presence, at an attractive price point, giving them a large portion of the market share.

Will Threads become the next big thing for marketers?

Threads enables creators to harness Instagram's connectedness and tap into its large user base.

Experts say that if influencers are able to migrate their content and followers to Threads, it could be a win-win for both brands and influencers.

The A Team: How Forest Essentials and Kama Ayurveda drew customers to Ayurvedic cosmetics

Forest Essentials Samrath Bedi and Kama Ayurveda's Vivek Sahni hope that they are able to spread the message of Ayurveda out there to the world, explain its rich benefits and represent the country and Ayurveda on a global level. (Stills from the ads)

Forest Essentials and Kama Ayurveda debuted in the beauty market when the term ‘Ayurveda’ was nearly unheard of and was considered old fashioned. In fact, the luxury Ayurvedic beauty brands may actually have been ahead of their time in anticipating changing consumer preferences.

Unstereotype Alliance’s #YouDontSeeMe campaign to address gender stereotypes in Indian advertising

As per Manisha Kapoor, chief executive and secretary general of the Advertising Standards Council of India (ASCI), "The #YouDontSeeMe campaign is aimed to encourage progressive gender depiction and breaking free from limiting traditional roles.”

#YouDontSeeMe campaign aims to shed light on gender portrayals in the media while emphasising the disparity between on-screen and real-life experiences.

Why did Zuckerberg rise to the bait to Musk’s cage fight challenge?

Zuckerberg has forthrightly expressed his love for combat sports such as MMA and extreme sports such as hydrofoiling.

Experts say the Meta CEO accepting the Twitter owner’s dare looks like a calculated move to create chatter around Threads.

Amazon India launched third edition of its #AmazonGotMyBack campaign

Stills from the ad campaign.

The campaign focuses on situations where customers needed something urgently or at a remote location and Amazon got their back with its on-time delivery and widespread reach.

Motorola announces Kriti Sanon as brand ambassador

Stills from the TVCs

To commence their collaboration with Kriti Sanon, Motorola has worked on two exciting television commercials featuring Kriti Sanon, bringing alive the proposition ‘Flip the Script’ for the all new razr 40 ultra and razr 40 smartphones.

Starcom’s COO Niti Kumar on P&G win, ways to handle business transitions

Niti Kumar took to LinkedIn to highlight how the agency’s team has managed to smoothly transition after winning FMCG giant P&G's digital mandate worth over Rs 100 crore after a multi-agency pitch in May. The agency has been mandated to drive digital planning, buying and activation for the company's various brands.

Niti Kumar shares tips to ensure smooth business transitions while winning new accounts.

Meta launches Twitter rival ‘Threads’; netizens welcome tech update with memes

In many cases, the parents have reported about not even knowing the various social media, video and online gaming apps their children are using. (Image by dole777 via Unsplash)(Image by dole777 via Unsplash)

The games have begun. The world is witnessing the ultimate tech battle between the world’s richest man and the world’s most powerful social media CEO.