Category: Quantum Brief

Meta unveils Instagram Threads: Challenging the reign of Twitter in social media landscape

As per the blogpost, users on Threads will be able to put up posts that can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. Coming to safety concerns, with Threads, Meta said users can unfollow, block, restrict or report a profile.(From left to right: Claudio Schwarz and Daddy Mohlala via Unsplash)

Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations.

How betting app Lotus365 continues to advertise on social media despite government ban

While the celebrities and influencers endorsing the app are not directly violating any codified law, they are in violation of the directions of the Central Government since the app is banned and any promotions of it are illegal.

A banned betting app Lotus365, is still operating in India and using surrogate advertising to promote itself. Celebrities endorsing the app could face penalties.

PMJ Jewels launches Sitara Collection, superstar Mahesh Babu’s daughter Sitara becomes face of PMJ on Times Square Billboard

Mahesh Babu’s 11-year-old daughter Sitara on the famous Times Square Billboard (Image by @SSMBSpace via Twitter)

In the past, brands like Laxmi, Pepper Content, Chingari, Mohun Bagan Football Club, ICICI Prudential and Classplus have advertised on one of the most coveted spots in global advertising.

JioCinema to stream India’s tour of West Indies in 11 languages

Recognizing the significance of screen time among children, the 'Kids and Family' profile is combined with a unique 'PIN' based 'Parental Control' mechanism. The profile will allow parents to customize the content access based on their child's life stage, giving them complete control. (Image by Samuel Regan-Asante via Unsplash)

The West Indies-India series kicks off on July 12 with two Tests, which will be followed by ODIs and T20Is.

Saatchi & Saatchi Propagate secures digital mandate for Enamor

Saatchi & Saatchi Propagate aims to position Enamor as the preferred choice among digital audiences, highlighting the diverse range of offerings available. (Representative Image: Giorgio Trovato via Unsplash)

While Publicis Worldwide India continues to serve as the brand’s mainline agency, Saatchi & Saatchi Propagate has been entrusted with the task of connecting with the new-age audience while upholding Enamor’s legacy.

Havas acquires Mumbai-based digital marketing agency PivotRoots

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The acquisition will allow Havas Media India to tap into PivotRoots’ deep understanding of the Indian market and enhance its capabilities in the rapidly growing digital advertising space.

Meta and Twitter to go head-to-head; Rival platform Threads to launch on July 6

This is not the first time that Musk has shared tweets that have been considered obscene and abusive. Earlier in November 2022, the billionaire had taunted former US President Donald Trump with a crude, sexually charged religious meme to suggest he’s struggling to keep away from Twitter. (Image source: Moneycontrol)

Threads is an Instagram-owned social media platform, which will essentially work more or less like Twitter, where users can share their thoughts and others can like, reshare, comment, etc.

Wakefit.co rebrands to showcase innovative home solutions for “Progressive Yet Practical” audience

Wakefit.co also unveiled its new brand logo, ‘The Infinity Home’. The logo symbolises that every aspect of the home - the people, the furniture, the stories, the decor - come together in infinite ways.

The brand unveils its new identity, The Infinity Home, as it aims to simplify living across every life stage. The Infinity Home signifies the infinite possibilities that can be unlocked within a home, with the right home solutions offerings.