Quantum Brief – Page 201

ASICS ropes in Shraddha Kapoor as brand ambassador

Shraddha Kapoor's versatility as an actress perfectly complements ASICS India's core philosophy of nurturing both the mind and body, making her an ideal fit for the brand, stated the company in a press note.

The association will also see ASICS India strengthen its market presence.

Troo Good calls for pitches from a full-service agency

Founded in 2018 with a vision to provide affordable nutrition across sections of the population, especially children, the enterprise delivers a range of products, including the brand’s flagship Millet Chikki.

Troo Good has so far raised around ₹70 crores as funding from OAKS Asset Management Capital and Sashi Reddi and his family office.

Byju unlikely to renew endorsement contract with Shah Rukh Khan

The edtech giant was paying Rs 5.5 crore for each bilateral match, and Byju's had agreed to a total payment of $55 million (~Rs 440 crore). (Image sourced via News18 and Forbes)

Edtech firm Byju’s is unlikely to renew its endorsement contract with actor Shah Rukh Khan when it ends in September 2023, according to a report.

Homegrown ad agency Rediffusion turns 50

Rediffusion employs nearly 400 employees and handles advertising for Parle, BMW, Tata Trusts, Dabur, Taj Hotels, Kansai Nerolac, Tata Power, L&T Realty, Orra, Brookfield, Liebherr, Zydus, among others.

Rediffusion, which recently turned 50, was launched on 2 July 1973 by Diwan Arun Nanda, Ajit Balakrishnan, and Mohammed Khan.

boAt announces Jemimah Rodrigues as new brand ambassador

To showcase Jemimah's versatility and talent, boAt released a comical video where the brand seeks the perfect boAthead through Sima Taparia from the popular show "Indian Matchmaking."

Jemimah’s achievements in cricket include becoming only the second Indian woman to score a double century in ODI cricket, with an unbeaten 202 for Mumbai against Saurashtra in 2017.

Reliance Jio launches internet-enabled ‘JioBharat’ phone at Rs 999

Bharti Airtel currently has around 130 million 2G users and over 100 million paying voice subscribers. This gives them around 40-50 percent share in the 250 million feature phone market.

The basic recharge plan for JioBharat phone users will begin at “Rs 123 per month for unlimited voice calls and 14 GB data”, as compared to “other operator’s Rs 179 plan for voice calls and 2 GB data”.

Prasar Bharati to hold 70th e-Auction for MPEG-2 Slots on DD Free Dish tomorrow

The confusion arose because the data being referred to here was the Raw Level Data. However, it is actually the Respondent Level Data that is being shared with agencies and advertisers.

The purpose of this auction is to fill the vacant MPEG-2 slots on DD Free Dish

By 2025, intimate wear category in India estimated to touch $8.5 billion: Khatija Lokhandwala of Zivame

The ad film shows the woman in an art gallery where every single portrait is of a thin woman. The audience can also see the plus-sized woman in a gym, where she has got the confidence to flirt with a boy.

To tap this opportunity, Zivame plans to penetrate into Tier 2 and 3 markets. Its latest campaign is an attempt to normalise conversations around intimate wear, and one which focuses on inclusivity.

iD Fresh launches Vada Batter 2.0 with revamped packaging and ad campaign

The product is available in Bangalore and will soon be launched in other cities in the coming months.

The ad campaign is an attempt to convey iD’s new and innovative approach to preparing vada that is customizable and could be made according to one’s personal taste.

Zee Entertainment clears dues to IndusInd Bank, ending insolvency proceedings

Vice will be transitioning to a studio model, following the cancellation of its "Vice News Tonight” TV program and other layoffs before Vice filed for bankruptcy. (Representative Image: Markus Winkler via Unsplash) (Representative Image: Markus Winkler via Unsplash)

The settlement between Zee Entertainment and IndusInd Bank is a major step forward for the proposed merger.