Quantum Brief – Page 202

Berger Paints assigns its media duties to dentsu X

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

Berger Paints currently has media spends of around 200 crores. The account was won following a multi-agency pitch and will be serviced from the agency’s Kolkata office.

Storyboard18 Insider: Startups’ cooling period; uninspiring ideas from Cannes Lions; and more

Get your fix of sizzling hot gossip and inside stories.

Publicis Groupe’s BBH wins UniScholars creative mandate

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

As part of the integrated mandate, BBH will partner with the UniScholars team to develop a strong identity and brand salience among the target audience.

Global beauty giants turn their gaze to India’s booming hair and skin market

The online beauty market in India is about 17 percent of the total beauty market and it is growing at almost twice the speed of the offline market.(Representative Image: Raphael Lovaski via Unsplash)

Unilever intends to increase its involvement in the Indian beauty and personal care market, the company said on June 6. This move will drive competition for the domestic brands as India becomes a hotspot in the hair and skin segment.

Biz Moves: McCann bags Air India’s global creative mandate; Wavemaker and Saatchi & Saatchi Propagate

In terms of volume, the category reached approximately 33.5 million liters in 2022, up from 30.4 million liters in 2021 and 26 million liters in 2020. (Representative Image: Philippe Oursel via Unsplash)

Keep up with all the key business wins and the account movements.

BCCI makes Dream11 as the new Team India lead sponsor; replaces BYJU’s

Dream11 is replacing ed-tech major BYJU's. BYJU's had quit after the end of the last financial cycle. (Representational image by Yogendra Singh via Unsplash)

Dream11 will be seen on Team India jerseys starting from the Test series against the West Indies, the team’s first assignment in the ICC World Test Championship 2023-25 cycle.

Disclaimers are a necessity in ads featuring government logos, say experts

The DoT has also issued advisory about WhatsApp calls from foreign origin mobile numbers (like +92-xxxxxxxxxx) impersonating government officials and duping the people. (Image source: Unsplash)

Experts emphasized the importance of using disclaimers in advertisements with government logos that feature influencers.

Countries across the globe will regulate generative AI to be used responsibly: TCS Chairman N Chandrasekaran

Chandrasekaran, who considers TCS to be strong in predictive AI, generative AI, cloud and IoT space, is confident that all these areas will be adopted by TCS clients at least in the short-term inspite of a volatile environment. (Image sourced from Moneycontrol)

N Chandrasekaran, chairman, TCS said that the company is well positioned to leverage predictive AI, generative AI, cloud and IoT.

Mast & Meh: Licious, Doublemint, Meta, Mamaearth, Park Avenue

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

SEBI to finalize draft discussion paper on guidelines for finfluencers

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

Madhabi Puri Buch, Chairperson of SEBI, says that finfluencers who claim that trading can turn someone into a crorepati or lakhpati will be treated as fraudulent and engaging in misleading activities.