Category: Quantum Brief

Swiggy forms dedicated team to work on AI

While bringing down the total operational costs by leveraging AI was one outcome for Swiggy, it wasn’t the only goal for the startup. (Image sourced via LinkedIn)

While bringing down the total operational costs by leveraging AI was one outcome for Swiggy, it wasn’t the only goal for the startup.

Cadbury dancing girl to My SRK ad: What’s so khaas about Mondelez’s 75 years in India?

Mondelez India completes 75 years of an eventful journey in India on July 18. It all started with the company launching Cadbury’s Dairy Milk in India in 1948, which has since become a leader in the chocolate category in the country. Storyboard18 caught up with brand custodians Piyush Pandey, Chairman-Global Creative and Executive Chairman-India, Ogilvy; Nitin Saini, Vice-President Marketing, Mondelez India; Shekhar Banerjee, Chief Client Officer and Office Head – West, Wavemaker India; Anil Viswanathan, MD of Vietnam and Southeast Asia, and Sukesh Nayak - Chief Creative Officer - Ogilvy India, to relive the journey of three-quarters of a century by the Indian arm of the global confectionary major. (Stills from the ads)

A one-of-a-kind meeting of executives who have managed Mondelez and its iconic brands like Cadbury for many years. Take a trip down memory lane with Ogilvy’s Piyush Pandey and the company’s key executives.

Biz Moves: BBH, Havas Worldwide and iProspect

HDFC Ergo General Insurance has brought BBH India on board as the agency-on-record (AOR). The agency will strategize to deliver the brand promise along with building awareness about the company’s products and services among its customers and stakeholders. (Representative image: Max Böttinger via Unsplash)

Keep up with all the key business wins and the account movements.

Taxing online gaming to the point of unviability, ‘contradicts Digital India vision’: 130 gaming entrepreneurs in open letter to govt

Mobile Premier League announced 350 layoffs, Rush Gaming Universal let go of 55 people, Spartan poker fired 125 people and real money gaming platform Fantok suspended operations.

Close to 130 entrepreneurs in the gaming space have joined forces to address the recent 28% GST announcement made by Finance Minister Nirmala Sitharaman.

Speculations surrounding future of Disney-owned Star India: Here’s what you need to know about its India business

Scaler had earlier said in a media interview, that it increased its workforce by over 150 percent to around 2000, as compared to the 800 employees it had in February 2022. (Representative Image: Tarik Haiga via Unsplash)

Over the years, Star India has seen a lot of changes. In 2012, Star India made a landmark move by acquiring the broadcast and digital rights for all cricket matches in India through a deal with BCCI valued at Rs 3,851 crore. This strategic step solidified Star India’s position as the top destination for cricket enthusiasts. In 2014, they obtained digital distribution rights for IPL, elevating their subscriber base. Later, in 2019, The Walt Disney Company acquired 21st Century Fox, including Star India.

What does the Chandrayaan-3 mission mean for Brand India?

In June, News18 Network garnered 5.1 billion views on YouTube and Facebook combined and became the preferred choice for viewers seeking news content on digital.

As India bids to become only the fourth country to execute a controlled landing on the moon with the Chandrayaan-3 mission, Storyboard18 asks experts what it means for Brand India.

Sting emerges as fastest growing brand for PepsiCo India

In terms of volume, the category reached approximately 33.5 million liters in 2022, up from 30.4 million liters in 2021 and 26 million liters in 2020. (Representative Image: Philippe Oursel via Unsplash)

PepsiCo’s energy drink Sting has emerged as the dominant brand within the company, surpassing other long standing brands such as Pepsi cola and Mountain Dew.

Corporates need to be responsible and lead in climate action, says ITC’s Sanjiv Puri

The Ministry has achieved 100% target in disposing Public Grievances, Public Grievance Appeals, and has disposed 21 MP references, 2 PMO references and 7 Parliamentary Assurances. (Representational image by Markus Spiske via Unsplash)

The ITC report acknowledges the prevailing state of permacrisis and uncertainty in our world today. Referring to 2023 as the year of ‘polycrisis,’ the World Economic Forum has highlighted critical areas such as climate change, food and energy shortages, among others, indicating that the world is at a pivotal moment.

Elon Musk launches AI startup xAI

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

xAI will be led by Musk, who is also the CEO of Tesla, CEO of SpaceX, CTO and owner of Twitter and founder of many more companies.