Category: Quantum Brief

Welspun unveils new brand identity to acknowledge its growth

The new symbol christened ‘The Exponent’ is designed as an elevated degree at the end of the modernised wordmark to signal both the history and the future. (Representative image by Diego PH via Unsplash)

The new brand identity has been created to recognise and cherish Welspun’s hallmark story of bold expansion and growth built upon its strategic diversification forays to deliver next-level opportunities, value, and experiences.

Reliance to acquire Alia Bhatt’s Ed-a-Mamma for Rs 300-350 Cr

Bhatt upon realising that there was a genuine gap for a strong, homegrown Indian kids clothing brand thought of exploring the segment. When the process began of researching and developing, it was an eye opener for her. (Image sourced from Forbes)

Ed-a-Mamma which started in 2020 has been selling its products through online platforms including AJIO, Myntra, Tat CLIQ, Amazon apart from its own webstore.

Wunderman Thompson India bags Cult.Sport’s creative biz

The unicorn backed by Tata Digital and Zomato as investors, currently has a cash burn of around Rs 15 crore. (Representative Image: John Arano via Unsplash)

Wunderman Thompson India will be providing strategic and creative services for the brand which will cut across geographies, demographics, and mind-sets, and deliver differentiated content to create a niche for the brand among sports and the fitness fraternity.

Havas Media Network India picks Capri Global Capital’s integrated media mandate

Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand. (Representative Image: Immo Wegmann via Unsplash)

The account will be led by Manish Sharma, managing partner – West, Havas Media India to offer cutting-edge strategies and services from the agency’s Mumbai office.

Vivo India onboards Wunderman Thompson India as its agency on record

Wunderman Thompson India will concentrate on raising the visibility of the product portfolio, strengthening their positioning, and raising consumer awareness to maintain product leadership. (Representational image by Pradamas Gifarry via Unsplash)

Wunderman Thompson India will manage the integrated creative duties for Vivo’s product portfolio.

Blue bird in trouble: Twitter has lost 50 percent of its ad revenue

Experts suggest that this GST will apply if the total annual income from various sources, including income from X, surpasses Rs 20 lakh. (Representative Image: Bastian Riccardi via Unsplash)

Twitter is financially weak as several advertisers are yet to return to the platform after ditching it post-Elon Musk’s takeover.

AdPushup becomes only Indian tech solution company to be named as Google’s Premier certified publishing partner

Microsoft detects fake students and school accounts, fake companies or organizations that have altered their firmographic data or concealed their true identities to evade sanctions, circumvent controls, or hide past criminal transgressions like corruption convictions, theft attempts, etc.

As a GCPP Premier Partner, the company will have access to additional benefits and support from the global Google team that is only available to select channel partners.