Category: Quantum Brief

Mindler and HRX launch ‘Corporate Experience Program’ on metaverse and web 3.0

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

The Program will be delivered in a combination of 3 different formats where students can learn concepts in self-paced modules at their convenience, then get their doubts solved through live sessions by industry experts and also engage in group assignments in a peer-to-peer learning format.

Bira91 collaborates with Accenture to drive growth

“Ask for the ditches instead of the pitches,” she said.

Accenture will help Bira91 design and deploy a digital core – which includes data, artificial intelligence, and machine learning – using SAP S/4HANA to enable a total reinvention of its enterprise through the integration of disparate technology platforms.

SUGAR Cosmetics makes OMD India its media agency

EGF, and NLU will collaborate on various projects to analyze and discuss contemporary issues of public concern, and their legal implications and dialogue to exchange information contributing to the advancement of the gaming and technology sector.(Representative Image: Shoeib Abolhassani via Unsplash)

OMD India handle the end-to-end media strategy for the leading cosmetic brand from the agency’s office in Mumbai.

Roposo partners with Shopify as it bets big on creator commerce

Under the partnership, online stores can be created on Shopify's platform, which can then be integrated by the Roposo Clout plugin on the Shopify profile to instantly start selling. (Representative Image: Roberto Cortese via Unsplash)

Creator commerce which is 25-30 percent of overall ecommerce business in markets like China and Indonesia, has the potential to reach the same level in India, said Roposo’s Mansi Jain.

Sales of luxury cars zoom in 2023 after positive H1 results

The general consumer sentiment is positive to major luxury car players. With increasing purchasing power, it is also an added factor of sector growth. (Representative image: Håkon Sataøen via Unsplash)

Luxury car companies are fuelling growth mainly because of new launches and stable economic conditions.

Maggi’s maiden TV ad: Things you didn’t know

As per Pradeep Pant, the former advertising manager of Nestle India, Maggi was going to be launched at a price of Rs 5. The managing director of the business, Barry Ryan, who was Irish, was of the opinion that if one wanted to make a big success of the product, pricing had to be done right. (Stills from the 1983 ad)

As brand Maggi runs into trouble for being exorbitantly priced at an airport, Storyboard18 looks into the iconic 1983 campaign that made Maggi a household name.

SoCheers Films’ latest campaign for BGMI, evokes nostalgia amongst the gaming community

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

The campaign highlights how players from various walks of life, including college students, young parents, and father-son duos, form squads and play together.

Goodknight’s implied value stands around Rs 30,000 crore

Acquired in 1994 from Transelektra Domestic Products, Goodknight is the dominant player in the Rs 5,057-crore Indian insecticide market, according to market research company Euromonitor. Interestingly, in 1994 Hindustan Unilever was also interested in Goodknight. (Still from the brand's latest ad)

Acquired in 1994 from Transelektra Domestic Products, Goodknight is the dominant player in the Rs 5,057-crore Indian insecticide market.

Zee replaces CEO Punit Goenka with an interim committee

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

SEBI issued an interim order on June12, barring Subhash Chandra and Punit Goenka from key positions in any listed company.