Category: Quantum Brief

India will be the fourth-largest TV ad market globally by 2027: PWC

In emerging markets such as Indonesia, India and the Philippines, the main driver of internet advertising revenue is the increasing penetration and use of internet connectivity, particularly mobile and mobile sub-segments will continue to see strong growth (Representative Image: Glenn Carstens-Peters via Unsplash)

Global internet advertising market growth fell from 30.8% in 2021 to 8.1% in 2022 whereas India’s internet advertising market was among the fastest growing in the world and grew 35.3%.

Havas India launches global talent communications agency Havas People

If you pay people well, if you pay people the fair wage, the data quality also seems to improve. (Representative Image: Intricate Explorer via Unsplash)

Headquartered out of London, the agency will become part of Havas Creative Network India, and will add to the creative network’s repertoire like Havas Worldwide India (creative), Havas CX (customer experience), Think Design (UI/UX), Conran Design Group Mumbai (brand design), Shobiz Havas (experiential), and Havas QED (digital) in India.

DD Sports bags television rights for FIFA Women’s World Cup 2023

DD Sports also secured the television broadcast rights in India for FIFA Women's World Cup 2023. (Representative Image: Fauzan Saari via Unsplash)

This event will now be brought to millions of homes across India, courtesy to the strategic sub-licensing by US-based 1Stadia, specialising in technological advancements in the world of sports and media rights.

Seeing marriage between performance marketing and AI: Castrol’s Jaya Jamrani

As per Jaya Jamrani, vice president - marketing, Castrol, "The core fundamentals of marketing -- about being relevant to the consumer, playing a role in the life of the consumer, and adding value as a brand – always remain."

Recently, Castrol launched a campaign ‘Badhte Raho Aaage’. In a conversation with Storyboard18, Jaya Jamrani, vice president – marketing, Castrol, spoke about the new campaign and its genesis. She believes fearless thinking and challenging the status quo are the key to good campaigns.

India’s online B2B marketplace has a $200 billion opportunity

As per the report, factors like rising internet penetration, growth of digital infrastructure, favourable regulatory policies and a conducive cross-border environment will drive the exponential growth in India's B2B online marketplaces. (Representative Image: Bastian Riccardi via Unsplash)

Highlights from a report by Bessemer Venture Partners states that the next phase of growth in India’s digital economy will come from B2B marketplaces.

Myntra appoints Tilt Brand Solutions as its agency of record

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

Tilt Brand Solutions is a part Mumbai-based Quotient Ventures led by T. Gangadhar, Shriram Iyer and Rajiv Chatterjee.

Sleepwell’s parent company to acquire rival brand Kurlon for Rs 2,150 crore

Talking about Punit Goenka’s role in the new company, the order had said, “That very role in ZEEL is under question and therefore, till the final outcome of the proceedings in the instant matter, it would be appropriate that he is not part of the management of ZEEL or any corporate avatar of it.”

Sheela Foam, the maker of popular mattress brand Sleepwell also plans to get a 35 percent stake in House of Kieraya Private Ltd, which owns rental startup Furlenco, for Rs 300 crore.

Jimmy’s cocktail makers launch new energy drink Hustle

The funds will be used to continue deepening SingleInterface's portfolio of hyperlocal marketing, engagement, and commerce products, particularly around advanced audience segmentation and personalized re-engagement. It also plans to use the capital to build its portfolio of AI-driven products. (Representative Image: markus Winkler via Unsplash)

The new energy drink Hustle plans to penetrate and capitalise on the markets potential after rival brand PepsiCo India’s Sting’s success.

Ad-supported streaming will become the new normal in India: PWC

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

By 2027, AVOD is anticipated to constitute a substantial 22.3 percent share of the overall OTT revenue in the India

Content creators’ business impacted by police complaints and legal hurdles: IAMAI

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

Stakeholders raise concerns about lack of public consultation before enactment of IT Rules, 2021 and how it impacts the industry.