Category: Quantum Brief

L’Oreal Paris makes Kendall Jenner global brand face

Kendall Jenner, the American model. is no stranger. She comes from the famous Kardashian-Jenner family. Jenner found popularity through the TV series ‘Keeping Up With The Kardashians’, in which she starred for 20 seasons. (Image Source: Lorealparisusa.com)

Kendall Jenner joins L’Oreal Paris to be the lead of the brand’s makeup campaigns starting in September 2023.

Obliterate gaming from the face of India as it goes against our social values: Gamer writes open letter to protest 28% GST

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

Gamer Deep Patel writes an open letter to the revenue secretary on behalf of the gaming community.

OTT platforms against new proposal for additional layer in self regulation

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

OTT content operates on a ‘pull’ model and is already subject to a comprehensive vetting process before being made available on online platforms.

Out of the 8 crore plus creators in India, brands are currently engaging with a mere 20,000

As creators and brands continue to emerge, and the creator economy becomes more organized, it is projected that over the next two years, a staggering 10 lakh creators will be actively engaged in influencer campaigns (Representational Image via Unsplash)

Singapore-based creator tech company Animeta, in its report highlights the limited access brands have in the country.

Indians sold 30 cars every hour in Q2 2023: Report

Maruti accounted for 38 percent of total cars sold in Q2, with a noteworthy concentration of buyers coming from non-metro cities on the platform. (Representational Image by Laura Gariglio via Unsplash)

According to CARS24, the autoTech company for pre-owned vehicles in India, hatchbacks dominated their second quarter sales with 62 percent.

Meta announces Llama 2 in partnership with Microsoft; What is this new ChatGPT rival all about?

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

The new Llama has been built on 40 percent more data than its predecessor, with more than one million annotations by humans to fine-tune the quality of its outputs, Zuckerberg said.

AdEX growth 2-3x in India as compared to global: Adam Gerhart, Mindshare’s Global CEO

Gerhart said that Mindshare is cognisant of the fact that the media and advertising landscape is going through a lot of change and he feels the best way forward is to leverage the strength of the entire network under WPP.

Adam Gerhart, Mindshare’s Global CEO, on the India focus, winning the Media Network of the Year title at Cannes Lions Festival of Creativity, Disney offloading TV assets, and more.

Tonic Worldwide wins digital mandate for Brita India

Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand. (Representative Image: Immo Wegmann via Unsplash)

Brita, a the 50-year-old German water filtration solutions brand started its India operations in 2017.