Category: Quantum Brief

Dominos India launches cheapest pizza in the world to battle inflation

Of the QSR/ fast food chains that they have heard of, McDonald’s and Domino’s top the rankings, with almost half (46 percent) choosing them as their favourite brands. KFC comes in next (42 percent), followed by Pizza Hut and Burger King (27 percent and 24 percent, respectively). (Representative Image by Vit Ch via Unsplash)

As part of Dominos’ cost-cutting plan, all lids have been removed from the boxes of the pizzas sold in-store. This has contributed significantly in saving packaging costs.

ICC and BCCI launch World Cup campaign featuring Shah Rukh Khan

For the ‘It Takes One Day’ campaign, ICC and BCCI has worked 85 content creators, from across India, in an event organized by Meta, ICC’s official digital content licensee (Image sourced from ad)

The campaign also stars JP Duminy, Shubman Gill, Dinesh Karthik, current Men’s Cricket World Cup winning captain Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes and Jemimah Rodrigues.

Jeep has new India plans; to pump up marketing spends

Jeep wants to work on communication lines that reflect the brand's value to the consumers and help them understand the price value too. (Representational image by Jeff James via Unsplash)

The iconic American auto brand is planning to reinforce the brand which hasn’t been done enough in India.

Lowe Lintas sets up a new digital creative unit, Lintas DX

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

Lowe Lintas DX team will leverage strategic support from Meta in India to create thought leadership resources for developing campaigns. 

ASCI clamps down on charity ads; says ads “create donor distress”

Narayan said that its important for people to rely less on finfluencers who are giving them ‘get rich quick tomorrow’ kinds of philosophies and inducing them into the market, (Representative Image: Mark Duffel via Unsplash)

The new guidelines reinforce the ASCI code; Chapter 1 requires ads to be honest and truthful and Chapter 2 requires them not to cause grave or widespread harm or offense.

After OpenAI, Bard, consumers may get to use a new gen AI chatbot, Apple GPT

"The feeling of working with people who bring out the best in you is incredible; fundamentally, we all believe one plus one equals three, i.e., your idea plus my idea is better than the individual ideas on their own," Cook said. (Image via Twitter - @appleinsider)

According to a report from Bloomberg, the tech giant Apple is yet to determine a strategy for releasing the technology to consumers, but is reportedly aiming to make a significant AI-related announcement next year.

GST on Gaming: Video game industry less affected financially by 28% GST regulation, says Anuj Tandon of JetSynthesys

Anuj Tandon, CEO Gaming, JetSynthesys says, "Sachin Saga Pro Cricket is undoubtedly for Sachin Tendulkar’s fans who have admired his game and desire to at least replicate playing like him virtually. They can get an in-depth understanding of his entire cricketing career thanks to it. It also appeals to younger mobile gamers who are interested in multiplayer and live event gaming, as well as cricket fanatics who like playing cricket simulation games on their mobile devices. With its excellent graphics and user interface, this game offers plenty to draw in everyone."

Anuj Tandon, CEO, Gaming at JetSynthesys talks about their new Sachin Saga game, marketing and monetizing mobile games in India and how GST doesn’t impact video games.