Category: Quantum Brief

InMobi announces global sustainability commitment with Science-Based Targets Initiative (SBTi)

The Ministry has achieved 100% target in disposing Public Grievances, Public Grievance Appeals, and has disposed 21 MP references, 2 PMO references and 7 Parliamentary Assurances. (Representational image by Markus Spiske via Unsplash)

In addition to annual participation in Givsly’s Season Without Swag, a campaign to replace material gifts with nonprofit donations during the holiday season, InMobi will share the stage with Givsly at Cannes Lions 2023 to discuss the challenges, opportunities, and the path that can be taken for a sustainable ad tech stack.

Cannes Lions 2023: A showcase of wins from Leo Burnett, Talented, Mindshare, Dentsu Creative, EssenceMediacom

Leo Burnett India's 'Smart Farm’ campaign for Lay's got a Silver in Creative Data Lions. The agency's #BringBack2011 campaign for Oreo India won a Silver Lion in both PR & Social & Influencer categories. Indie creative shop Talented picked a Silver Media Lion for Cleartrip’s ‘#ortraveloncleartrip’ campaign

Campaigns of Lay’s, Whisper, Cleartrip, Swiggy, Dove, Mortein, Airtel, and Oreo were awarded at the ongoing Cannes Lions International Festival of Creativity.

Google, Surf Excel, and Burger King ads win Kantar’s 2022 Creative Effectiveness Awards

Saatchi & Saatchi Propagate aims to position Enamor as the preferred choice among digital audiences, highlighting the diverse range of offerings available. (Representative Image: Giorgio Trovato via Unsplash)

The market research firm says that all ads exemplify essential characteristics of being creatively engaging and landing persuasive stories that enhance brand sales.

AI AI AI: What to expect from Cannes Lions 2023

The emergence of Artificial Intelligence and generative AI tools like ChatGPT are the hottest topics in Cannes this year, with sessions and closed-door meetings dedicated to understanding its impact on creativity, business and people. (Image sourced from Cannes Lions website)

Find out what’s in store at the Cannes Lions International Festival of Creativity.

Patanjali Foods wants to be one of top 2 FMCG companies in a few years

As per the affidavit, the idea behind the ad in question was to promote the ayurvedic products which are based on age old literature/material backed by scientific research. (Image source: Moneycontrol)

Emphasising on not wishing ill for anyone, Ramdev said Patanjali has has left all MNCs behind, except Unilever. He said the company has reached 200 crore people across 200 countries.

Cannes Lions 2023: FCB India wins Gold Lion in Industry Craft

FCB Kinnect picked a Silver for SOS Children’s Villages’ ‘Chatpat’ campaign. FCB Interface was awarded a Silver for Navneet’s ‘TR for Teacher’ campaign. Leo Burnett India won a Silver in Entertainment for Sport Lions for Airtel’s ‘175 Replayed’ campaign.

FCB Kinnect and FCB Interface picked two Silvers Entertainment Lions. Leo Burnett India got a Silver in Entertainment for Sport Lions.

Why Indian agencies scored a duck in Print, Radio & Audio, Outdoor Lions?

Netizens believe that such a message was completely unwarranted. Health and safety are important subjects and this message itself could cause panic. (Representative Image: Daria Nepriakhina via Unsplash)

In the 70th edition of the Cannes Lions International Festival of Creativity, Indian agencies didn’t pick any Lions in traditional categories like Print, Radio & Audio, and Outdoor. Is this the sign of changing times or poor quality of work? Storyboard18 finds out.

India leads the list for top 5 emerging markets for Bacardi: Zeenah Vilcassim

The ‘ItsAMood campaign’ campaign showcases local culture in various Indian cities through TV commercials, digital platforms, influencer collaborations and experiential events. By leveraging ATL (above the line) media, including TV, cinema and out-of-home advertising, Bacardi aims to reach a wide audience and celebrate the unique moments that resonate with consumers. (Stills from the ad)

On the back of a milestone of growing their business sixfold in the next seven years, Bacardi unveils its first tailored campaign for India.