Category: Quantum Brief

“I was born in Kerala. But Cannes is my other birthplace,” BBDO India’s Josy Paul

"I was re-born here through a series of revelations, epiphanies and magic moments. Things happen to you and you are not the same." - Josy Paul, chairman and CCO, BBDO India

Josy Paul, chairman and chief creative officer, BBDO India, shares his experiences of attending Cannes Lions and what stood out for him over the years.

Publicis strikes at AI haters with outdoor ads in Cannes Lions

Publicis gave the critics and naysayers a massive comeback in the form of an outdoor advertising campaign – created by AI. The campaign recreates the exact expressions including shock, confusion, laughter that were plastered on the face of many who probably had little idea that 2023 would be all about AI. (Image by @PublicisGroupe via Twitter)

Publicis, the French advertising giant, is running a witty outdoor ad campaign to remind everyone who was sceptical about the company’s AI platform Marcel, at the ongoing Cannes Lions International Festival of Creativity.

22feet Tribal Worldwide bags the digital mandate of Lumina CloudInfra

The German engineering major sees decarbonisation as a major theme globally. In India, it sees more opportunities in the digitisation of small and medium enterprises. (Representative Image: NordWood Themes via Unsplash)

As per the mandate, the agency will look into supporting the data center platform’s digital presence.

Havas Media bags inDrive’s integrated media mandate

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

Havas Media will drive the brand’s offline (OOH, radio, print, TV) and online media strategies, and enhance public awareness and visibility.

Cannes Lions 2023: Insights from Lokusdesign’s Shekhar Badve on judging global design campaigns

Among the Jury Presidents, Tor Myhren will serve as the Film Lions Jury President – the first time Apple has been represented. (Image sourced via Cannes Lions website)

Shekhar Badve, who was on the Design Lions jury, says consumer engagement, commercial success and creative excellence were the top criteria for evaluating the entries.

Indian ad industry may be tardy in complaining against Google

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

As per EU’s competition commissioner, Margrethe Vestager highlighted that Google favoured its own ad exchange, controlled the ad tech supply chain and charged a higher fee for its service.

Cannes Lions 2023: Leo Burnett, Dentsu Creative, Talented, FCB Group among shortlists on day one

At Cannes Lions 2023, Leo Burnett India's #BringBack2011 campaign for Oreo and ‘175 Replayed’ for Airtel picked multiple shortlists. Dentsu Creative India's campaigns for Mortein and Vedantu got shortlisted too. Talented's work for Swiggy and Cleartrip also got various shortlists.

Indian agencies and brands sent a total of 809 entries to Cannes Lions this year.

Cannes Lions 2023: Indian agencies send a total of 809 entries, 11 percent dip from 2022

At this year’s Cannes Lions, ‘Kaguya by GUCCI’ by Dentsu Inc., Tokyo, was awarded a Bronze Lion in Film Craft. The work featured music that celebrates a mix of historical Japanese artforms with the latest technology in creativity. (Image sourced via Cannes Lions website)

For Cannes Lions 2023, Indian agencies have sent most entries in Media (80 entries), Brand Experience & Activation (77 entries), and Direct (71 entries).